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SBD/20/Sponsorships Advertising Marketing
NACSB HIRES SPORTS FRANCHISES, INC.
Published April 20, 1995
The National Alliance of Collegiate Summer Baseball (NACSB) has hired Sports Franchises, Inc., a consulting firm headed by former MLB Commissioner Bowie Kuhn. The firm will help with efforts in marketing, sponsorship and fund-raising, as well as develop strategies to find a title sponsor and category sponsorships for the Alliance. NACSB is seeking marketing partners for the '96 season, according to NACSB Exec VP Bob Wirz (NACSB).