Companies Pledge $30M To S.F. Super Bowl Effort Kaepernick Signs Endorsement With Jaguar Civil Rights Groups Threaten 49ers Stadium Suit Warriors' Playoff Run Could Boost Sponsorship No Timeline For 49ers' Naming Rights Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Gatorade Debuts New TV Ad Santa Clara Agrees To NFL's SB Demands Gordon Discusses Pepsi Max Viral Video
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Published April 20, 1995
The Supreme Court ruled yesterday that brewing companies may label their beers to show how much alcohol they contain. The decision sweeps aside a 60-year-old rule intended to "prevent abusive drinking" (ST. LOUIS POST-DISPATCH, 4/20)...."Helped by continued strong international sales," Coca-Cola Co. grew its 1st quarter earnings 22%. Results exceeded Wall Street expectations (ATLANTA CONSTITUTION, 4/20). But shares of Coca-Cola fell 50 cents to $57.875 yesterday on the NYSE (N.Y. TIMES, 4/20)....49ers Jerry Rice and Steve Young were signed as spokespersons for PepsiCo's AllSport drink. Rice now ranks among a handful of pro football players with product endorsement contracts that exceed $1M (USA TODAY, 4/20)....Instead of renting space in downtown Atlanta, the Super Show will build temporary structures for its '96 show in parking lots of the Georgia Dome and the Georgia World Congress Center to save on rent and consolidate the show (ATLANTA CONSTITUTION, 4/20).