SBD/20/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Supreme Court ruled yesterday that brewing companies may
label their beers to show how much alcohol they contain.  The
decision sweeps aside a 60-year-old rule intended to "prevent
abusive drinking" (ST. LOUIS POST-DISPATCH, 4/20)...."Helped by
continued strong international sales," Coca-Cola Co. grew its 1st
quarter earnings 22%.  Results exceeded Wall Street expectations
(ATLANTA CONSTITUTION, 4/20).  But shares of Coca-Cola fell 50
cents to $57.875 yesterday on the NYSE (N.Y. TIMES,
4/20)....49ers Jerry Rice and Steve Young were signed as
spokespersons for PepsiCo's AllSport drink.  Rice now ranks among
a handful of pro football players with product endorsement
contracts that exceed $1M (USA TODAY, 4/20)....Instead of renting
space in downtown Atlanta, the Super Show will build temporary
structures for its '96 show in parking lots of the Georgia Dome
and the Georgia World Congress Center to save on rent and
consolidate the show (ATLANTA CONSTITUTION, 4/20).
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