LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials
Published April 19, 1995
ABC's "Monday Night Football" was the fifth rated TV show for '94-'95, watched by an average 16.9 million households (24.4 million people) per game. Fox Entertainment Group President John Matoian said their "biggest challenge" is to make their NFL lead- ins pay off for Sunday prime time. Among the candidates to follow the NFL is an all-star sports "challenge" produced by Twentieth Television. Fox saw their overall rating for the season jump from 7.2 to 7.7. CBS fell from 14.0 to 11.1, NBC is up from 11.0 to 11.5, and ABC, while winning the year, fell from 12.4 to 12.0 (N.Y. POST, 4/19)....Primestar will launch a $100M marketing campaign next week to "build brand awareness" against its DBS competitors, such as DirecTV. The campaign, created by Adler Boschetto Peebles & Partners, will "play up the service's affordability" (WALL STREET JOURNAL, 4/19)....NBC got a 7.9 for Sunday's Bulls-Knicks game, a 44% increase from last year at this time. Overall, NBC's NBA ratings are up 15%. Monday's Bulls- Heat gave TBS its season-high with a cable rating of a 3.2, double the season average for TBS' NBA cablecasts (Prentis Rogers, ATLANTA CONSTITUTION, 4/19)....ABC's "Day One" will feature America3 head Bill Koch on Thursday, a report "not expected to reflect positively on Koch" (MIAMI HERALD, 4/18).