SBD/19/Sports Media

MEDIA NOTES

     ABC's "Monday Night Football" was the fifth rated TV show
for '94-'95, watched by an average 16.9 million households (24.4
million people) per game.  Fox Entertainment Group President John
Matoian said their "biggest challenge" is to make their NFL lead-
ins pay off for Sunday prime time.  Among the candidates to
follow the NFL is an all-star sports "challenge" produced by
Twentieth Television.  Fox saw their overall rating for the
season jump from 7.2 to 7.7.  CBS fell from 14.0 to 11.1, NBC is
up from 11.0 to 11.5, and ABC, while winning the year, fell from
12.4 to 12.0 (N.Y. POST, 4/19)....Primestar will launch a $100M
marketing campaign next week to "build brand awareness" against
its DBS competitors, such as DirecTV.  The campaign, created by
Adler Boschetto Peebles & Partners, will "play up the service's
affordability" (WALL STREET JOURNAL, 4/19)....NBC got a 7.9 for
Sunday's Bulls-Knicks game, a 44% increase from last year at this
time.  Overall, NBC's NBA ratings are up 15%.  Monday's Bulls-
Heat gave TBS its season-high with a cable rating of a 3.2,
double the season average for TBS' NBA cablecasts (Prentis
Rogers, ATLANTA CONSTITUTION, 4/19)....ABC's "Day One" will
feature America3 head Bill Koch on Thursday, a report "not
expected to reflect positively on Koch" (MIAMI HERALD, 4/18).
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