SBD/19/Sports Media

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         TSN and the Expos have finally agreed to a new, one-year
    contract calling for at least 25 games to be telecast by the
    cable network.  According to TSN President Jim Thompson, there
    will be more games telecast if they can fit them into the
    schedule and if the Blue Jays agree to increase the limit on the
    number of Expos games permitted into the Toronto market.  The
    limit now is 25.  The Expos will also appear 25 times on French
    TV (TORONTO STAR, 4/19).      NO BULL:  The Bulls will switch
    radio stations, signing a 5-year deal with WMVP Radio beginning
    in '96-97.  After five years on WMAQ, the Bulls join the White
    Sox and Blackhawks on the 24-hour sports station (USA TODAY,

    Print | Tags: Chicago Blackhawks, Chicago Bulls, Media, Toronto Blue Jays

         ABC's "Monday Night Football" was the fifth rated TV show
    for '94-'95, watched by an average 16.9 million households (24.4
    million people) per game.  Fox Entertainment Group President John
    Matoian said their "biggest challenge" is to make their NFL lead-
    ins pay off for Sunday prime time.  Among the candidates to
    follow the NFL is an all-star sports "challenge" produced by
    Twentieth Television.  Fox saw their overall rating for the
    season jump from 7.2 to 7.7.  CBS fell from 14.0 to 11.1, NBC is
    up from 11.0 to 11.5, and ABC, while winning the year, fell from
    12.4 to 12.0 (N.Y. POST, 4/19)....Primestar will launch a $100M
    marketing campaign next week to "build brand awareness" against
    its DBS competitors, such as DirecTV.  The campaign, created by
    Adler Boschetto Peebles & Partners, will "play up the service's
    affordability" (WALL STREET JOURNAL, 4/19)....NBC got a 7.9 for
    Sunday's Bulls-Knicks game, a 44% increase from last year at this
    time.  Overall, NBC's NBA ratings are up 15%.  Monday's Bulls-
    Heat gave TBS its season-high with a cable rating of a 3.2,
    double the season average for TBS' NBA cablecasts (Prentis
    Rogers, ATLANTA CONSTITUTION, 4/19)....ABC's "Day One" will
    feature America3 head Bill Koch on Thursday, a report "not
    expected to reflect positively on Koch" (MIAMI HERALD, 4/18).

    Print | Tags: ABC, Cablevision, CBS, Chicago Bulls, DirecTV, Miami Heat, NBA, NBC, New York Knicks, NFL, Media, Turner Sports, Viacom, Walt Disney

         Rumors of Joe Montana moving from the sideline to the press
    box or studio continue on the day after his retirement ceremony.
    In Atlanta, Prentis Rogers reports that of the three broadcast
    networks, NBC "has shown the most interest in Montana," with
    rumors of a $750,000 offer which the network has denied.  Rogers
    notes that TNT has an opening due to the departure of Lawrence
    Taylor.  However, Turner Sports Exec Producer Mike Pearl "sounded
    reluctant" to put the studio role "in the hands of a rookie."
    Pearl also said TNT's partial coverage could be a factor:  "I'm
    not sure how appealing a half-season will be to him."  ESPN
    spokesperson Dave Nagle, on the spot vacated by Phil Simms:  "If
    Joe wants to talk, we'll talk" (ATLANTA CONSTITUTION, 4/19).
    Montana says he is not interested in becoming an analyst, but "is
    looking into a television job."  Montana: "They say 'never say
    never,' but I don't expect that [taking an analyst job] to take
    place."  The SAN JOSE MERCURY NEWS reports Montana could sign
    with NBC "as early as next week, probably in a part-time regular
    season 'NFL Live' role like Joe Gibbs'" (SAN JOSE MERCURY NEWS,
    4/19).  Al Michaels:  "Television can be very, very frustrating.
    There's no scoreboard at the end of the game.  This is not going
    to satisfy Joe Montana -- trust me" ("Up Close," ESPN, 4/18).
    Appearing with Lynn Swann on "Good Morning America," Montana
    called TV a possibility as well as working with the NFL, but said
    his only immediate plans are to become part of an IndyCar team,
    with details coming next week (ABC, 4/19).

    Print | Tags: ABC, ESPN, NBC, NFL, Media, Turner Sports, Walt Disney
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