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HOW THE NFL AGENTS STACK UP: A SPECIAL REPORT

     The CHICAGO SUN-TIMES began a three-part profile of NFL
agents in a special report titled, "The NFL's Real Players."  The
SUN-TIMES lists the Top 12 football agents: 1) LEIGH STEINBERG,
TOM CONDON (tie); 3) MARVIN DEMOFF; 4) RALPH CINDRICH; 5) JIM
STEINER; 6) DREW ROSENHAUS; 7) EUGENE PARKER; 8) FRANK BAUER; 9)
LAMONT SMITH; 10) TONY AGNONE; 11) JIMMY SEXTON; and 12) BRAD
BLANK (Dan Pompei, CHICAGO SUN-TIMES, 4/16).  In Part II, "Black
Agents On Rise," EUGENE PARKER addresses the challenges facing
African-American agents (CHICAGO SUN-TIMES, 4/17).  In Part III,
"The Best in the Business," Pompei profiles Steinberg.
Steinberg:  "Sports is entertainment.  The reason pro sports are
popular is the public is exposed to them through newspapers and
television.  I tell my clients if they don't want to talk with
the press and they disdain writers, they ought to play in a
sandlot" (CHICAGO SUN-TIMES, 4/18).
     MORE AGENTS IN THE SPOTLIGHT:  BET's "Sports Report"
featured BILL STRICKLAND, President of IMG Basketball, and LEN
ELMORE, Founder/Pres. Precept Sports & Entertainment. Strickland,
on criticism that he doesn't further the interests of African-
American agents by working for IMG:  "The opportunity presented
itself to do what I wanted to do with a great deal of autonomy
with a support of a number one company in the industry.  Where I
draw the line is how well do I do by my clients and I don't care
who is supporting me in terms of resources."  Elmore:   "We see
ourselves, particularly with African American athletes, as
mentors who can provide counsel not only in the professional
life, but in their life outside of professional sports" (BET,
4/15).
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IMG, NFL, People and Pop Culture

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