Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Monster Easing Into NASCAR Title Sponsorship Nature's Bakery Intends To Countersue SHR NASCAR First League To Partner With DeskSite Aspen Dental Adds Races With Danica Patrick Busch's Car To Promote M&M's Caramel Ford Says Patrick Will Race Despite Sponsor Issues Will New Format Appeal To NASCAR Fans? Danica Patrick's '17 Sponsorship Slate Uncertain
SBD/19/Sponsorships Advertising Marketing
ON THE COLLECTORS' BEAT: IS TED WILLIAMS CARD CO. GONE?
Published April 19, 1995
According to Norm Cohen of N.Y. NEWSDAY, "all signs point to the fact that" the Ted Williams Card Co. is out of business, "although there have been no official confirmations." Cohen notes their MA-phone number has been disconnected. Tom Cosentino of Lapin East/West, who represented the card company until they stopped paying their bills: "It was a niche product that fell into the black hole of a bad market" (N.Y. NEWSDAY, 4/16)....The "Ring Leaders Phone Cards," inserted in Topps Stadium Club baseball Series I, will also be inserted in Series II due May 15. At a rate of one per 96 packs, the 13 different cards each contain three minutes of long distance phone time (Topps)....NASCAR's SuperTrucks will be featured in an 80-card set from Finish Line Collectibles, which will also include phone card inserts (Baltimore SUN, 4/16)....In his upcoming book, "Card Sharks: How Upper Deck Turned a Child's Hobby Into a High Stakes Billion Dollar Business," Pete Williams examines Upper Deck's "metoric rise" under President Richard "Mac" McWilliam (MacMillan Publishing).