Memphis Open Aiming For Bounce Back Does ATP Need More Player-Specific Merchandise? Bright Nike Apparel Turns Heads At Aussie Open Tennis Suffering From Income Inequality Issue Top ATP Events Could Sue Tour Over Prize Money WTA's Allaster Top Paid Tennis Exec For '13 Deadline Looms Over ATP Prize Money Dispute ATP Offers Refund After Federer's Withdrawal ATP Extends Season Finale At O2 Through '16 Rebranded Memphis Open Cuts Ticket Prices
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
MERCEDES-BENZ AND ATP TOUR ANNOUNCE AGREEMENT
Published April 19, 1995
The ATP Tour and Mercedes-Benz announced a four-year agreement beginning in '96, making Mercedes the Official Car of the Tour. The company will also be the major sponsor of the ATP Tour World Championship and sponsor of the ATP Tour World Doubles Championship. The agreement, which the Tour calls "one of the most significant sponsorship agreements in tennis history and the most significant in the history of the ATP Tour," also provides Mercedes with additional promotional, advertising and marketing opportunities in its partnership with the Tour. That includes extensive on-court signage. Terms of the deal were undisclosed (ATP Tour). ATP Tour spokesperson Peter Alfano: "We believe it's significant not because of the money involved, but because of the prestige of Mercedes" (FLORIDA TIMES-UNION, 4/19).