Sponsorships Advertising Marketing

MERCEDES-BENZ AND ATP TOUR ANNOUNCE AGREEMENT

4.19.1995

     The ATP Tour and Mercedes-Benz announced a four-year
agreement beginning in '96, making Mercedes the Official Car of
the Tour.  The company will also be the major sponsor of the ATP
Tour World Championship and sponsor of the ATP Tour World Doubles
Championship.  The agreement, which the Tour calls "one of the
most significant sponsorship agreements in tennis history and the
most significant in the history of the ATP Tour," also provides
Mercedes with additional promotional, advertising and marketing
opportunities in its partnership with the Tour.  That includes
extensive on-court signage.  Terms of the deal were undisclosed
(ATP Tour).  ATP Tour spokesperson Peter Alfano: "We believe it's
significant not because of the money involved, but because of the
prestige of Mercedes" (FLORIDA TIMES-UNION, 4/19).

PREVIOUS MARKETPLACE ROUND-UP NEXT ON THE COLLECTORS' BEAT: IS TED WILLIAMS CARD CO. GONE?

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 23, 2024

April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

April 17, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/04/19/Sponsorships-Advertising-Marketing/MERCEDES-BENZ-AND-ATP-TOUR-ANNOUNCE-AGREEMENT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/04/19/Sponsorships-Advertising-Marketing/MERCEDES-BENZ-AND-ATP-TOUR-ANNOUNCE-AGREEMENT.aspx