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SBD/19/Sponsorships Advertising Marketing
Published April 19, 1995
Chevrolet will announce today that Greg Norman has signed a three-year endorsement deal to promote the company's sport utility vehicles. Norman will appear in TV ads for Chevy's Suburban, Tahoe and Blazer models starting next month. Print ads featuring Norman will start in June (USA TODAY, 4/19)....Ford Motor becomes the first founding sponsor of Daytona USA, a multimedia motorsports entertainment attraction opening Summer '96 (AD AGE, 4/17). ....The Grizzlies have chosen Vancouver-based Palmer Jarvis Communications as their ad agency. The agency is currently working with the team in planning a second major push for selling season/individual tickets slated to begin in May (Grizzlies)....The Dodgers object to the new Giants TV ad campaign that includes the tagline: "Two reasons to Hate the Dodgers." Dodger Exec VP Fred Claire: "There's no reason for that. Any campaign to put another team down is a poor campaign" (L.A. TIMES, 4/19)....Concessionaire Volume Services will introduce new menus at its five MLB accounts: the Giants, Twins, Royals, Yankees and A's (Volume Services)....BARRON's "Up & Down Wall Street" focuses on CNS Inc., makers of Breathe Right nose strips. "While investors are unreservedly enthusiastic, the company is more restrained about its prospects" (BARRON'S, 4/17 issue).