SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Chevrolet will announce today that Greg Norman has signed a
three-year endorsement deal to promote the company's sport
utility vehicles.  Norman will appear in TV ads for Chevy's
Suburban, Tahoe and Blazer models starting next month.  Print ads
featuring Norman will start in June (USA TODAY, 4/19)....Ford
Motor becomes the first founding sponsor of Daytona USA, a
multimedia motorsports entertainment attraction opening Summer
'96 (AD AGE, 4/17). ....The Grizzlies have chosen Vancouver-based
Palmer Jarvis Communications as their ad agency.  The agency is
currently working with the team in planning a second major push
for selling season/individual tickets slated to begin in May
(Grizzlies)....The Dodgers object to the new Giants TV ad
campaign that includes the tagline: "Two reasons to Hate the
Dodgers."  Dodger Exec VP Fred Claire: "There's no reason for
that.  Any campaign to put another team down is a poor campaign"
(L.A. TIMES, 4/19)....Concessionaire Volume Services will
introduce new menus at its five MLB accounts:  the Giants, Twins,
Royals, Yankees and A's (Volume Services)....BARRON's "Up & Down
Wall Street" focuses on CNS Inc., makers of Breathe Right nose
strips. "While investors are unreservedly enthusiastic, the
company is more restrained about its prospects" (BARRON'S, 4/17
issue).
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