SBD/19/Sponsorships Advertising Marketing

INTEGRATED PREPS FIELD FOR NFL PROSPECTS COLLINS, SALAAM

     Penn State quarterback Kerry Collins and Colorado running
back Rashaan Salaam both figure to be drafted in the first round
of this weekend's NFL draft, and "both are getting themselves set
up to take advantage of endorsements."  The two have signed up
Integrated Sports International of NJ to handle their "marketing
interests."  ISI VP Steve Rosner noted that prospects are "able
to arrange trading card and shoe contracts before the draft."
Collins has signed with Classic trading cards and Salaam with
Signature Rookies, with Rosner estimating both deals at "well
over six figures, definitely more than $100,000."  For a shoe
deal, rookies must sign with NFL-approved companies Nike, Reebok,
or Apex (Timothy Smith, N.Y. TIMES, 4/19).
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Related Topics:

NFL, Nike, Reebok

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