CALIFORNIA COUCH POTATOES TO GET DEMONSTRATION OF THE FUTURE
Published April 18, 1995
A new interactive TV system which would allow fans to customize their own sports TV viewing will be available beginning next month to about 1,000 households in Southern CA. The new service, created by ACTV Inc., a subsidiary of TCI's Liberty Sports, was profiled by the N.Y. TIMES' Richard Sandomir. One remote-control button will enable a viewer to call up an instant replay, another will summon an isolated view of a star player and another will retrieve up-to-the-minute stats and graphics. ACTV's technology will be used for telecasts of Lakers, Kings, Mighty Ducks, Padres and Angels games, college football and basketball, horse races and boxing. The technology will be incorporated with Prime Sports' coverage of these events. ASI Market Research and Turner Educational Services (a division of TBS) are also participating in the experiment. An early version has been operating in parts of Canada since '90 (N.Y. TIMES, 4/17).