Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Kings' Ranadive Explains Role In Firing Malone NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings Pistons Owner Remains Confident In Van Gundy BMO Harris Bradley Center Loses $1.9M In FY
SBD/18/Sponsorships Advertising Marketing
Published April 18, 1995
The New York Racing Association will have Lowe & Partners/SMS New York handle its ad account, previously managed by Bates USA (N.Y. TIMES, 4/18)....Sega Enterprises has been forced to revise down profit forecasts for its recently-completed fiscal year because of the surge of the yen and "further sluggishness" in the European market. Sega's announcement follows a similar revision by its chief rival Nintendo (FINANCIAL TIMES, 4/18)....As part of a review of new sport/health drinks, BRANDWEEK notes Spalding Sports Refresher, which is produced by former NBA star Kiki Vandeweghe's Pro-Team, is positioning itself between an isotonic and a soda (BRANDWEEK, 4/17)....People Magazine and Yankelovich Partners are introducing a new service called "Pop Scores," which will track the appeal of celebrities in terms of traits such as credibility and familiarity (N.Y. TIMES, 4/17)...."NBA Inside Stuff" profiled "Project Home Team" sponsored by Fannie Mae and the NBA. Fannie Mae Communications Manager Tim Carlsgaard: "We have eight teams now, we want to get more teams. We want to add at least three more next year" ("NBA Inside Stuff," 4/15)....A federal court in L.A. and not in Hammond, IN -- which is close to Robinson's hometown of Gary, IN -- will decide whether Bucks rookie Glenn Robinson can market sports equipment and apparel under the "Big Dog" name. Robinson filed suit in October, 1994, against Fortune Dogs, Inc., which holds trademark for the "Big Dogs" name. Fortune responded with a trademark infringement lawsuit against Robinson (WASHINGTON POST, 4/18).