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SBD/18/Sponsorships Advertising Marketing
DUAL HOME JERSEYS COMING TO NHL TEAMS?; NHL UNDERSHIRTS
Published April 18, 1995
The Bruins, Ducks, Kings, Penguins, Canucks and Maple Leafs could be using two styles of home jerseys next season (Kevin Paul Dupont, BOSTON GLOBE, 4/16)....The NHL will increase its licensing relationship with Nike, granting the company the authority to manufacture and merchandise NHL undershirts (SPORTING GOODS BUSINESS, 4/95).