The Back Of The Book

GETTING A READ ON THE NFL'S SHIFTING LANDSCAPE

4.14.1995

The ESPN Chilton Sports Poll surveyed 19,871 U.S. residentsfrom Jan. 4, 1994 to April 3, 1995. Respondents in the followingfour cities -- L.A., St. Louis, Cleveland and Cincinnati -- wereasked whether they own NFL logo clothing, whether they are "avid"NFL fans, and to list their favorite NFL teams. Results follow:

LOS ANGELES		ST. LOUIS
Own logo clothing	31%	Own logo clothing	18%
Avid NFL fans	29	Avid NFL fans	16

Top 3 NFL teams		Top 3 NFL teams
(1) Raiders	19.7%	(1) Chiefs	13.5%
(2) 49ers	12.7	(2) Cowboys	11.7
(3) Cowboys	11.1	(3) Bears	6.9
(4) Rams	7	(10) Rams	1.1
(18) Browns	.3

CINCINNATI		CLEVELAND
Own logo clothing	34%	Own logo clothing	40%
Avid NFL fans	22	Avid NFL fans	28

Top 3 NFL teams		Top 3 NFL teams
(1) Bengals	34.8%	(1) Browns	49.3%
(2) Cowboys	10.9	(2) Cowboys	7.1
(3) Browns	5.5	(3) Steelers	5.6

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