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ABC TO WIN THE SEASON, BUT OVERALL RATINGS DOWN FOR NETS
Published April 14, 1995
ABC is expected to emerge as the top-rated broadcast network in prime time when the '94-95 season ends Sunday night, "but overall, the three-network share of the TV audience dropped significantly in the period." The three major networks combined -- ABC, NBC and CBS -- drew just 57% of the TV-viewing audience this season, down significantly from 61% last season. Basic cable services "benefited most from" the networks' loss. David Poltrack, CBS Exec VP in charge of ratings, blames the decline on the lack of big events, such as the Olympics and the World Series. CBS fared the worst among, down 21% from last year. In fact, among adults 18-49, CBS is expected to finish a close fourth behind Fox in ratings. Fox's ratings growth is the best for that network since it expanded its prime-time schedule to seven nights (Elizabeth Jensen, WALL STREET JOURNAL, 4/14). ON THE HEELS OF THAT: Cap Cities/ABC, GE and News Corp., "boosted by a buoyant advertising market, expect to report strong" 1st quarter earnings gains. CBS posted a 68% decline in its 1stQ net income (WALL STREET JOURNAL, 4/14).