SBD/14/Sports Industrialists

NAMES IN THE NEWS

     CBS announced two exec promotions yesterday.  JAMES WARNER
has been promoted to President of CBS Television Network.  He was
formerly President of CBS Enterprises.  JOSEPH ABRUZZESE was also
promoted from Exec VP to President of the CBS Sales division
(N.Y. TIMES 4/14)....Tuesday's public ceremony for JOE MONTANA
will include BILL WALSH, CARMEN POLICY, EDDIE DEBARTOLO, JOHN
MADDEN and GEORGE SEIFERT (IMG)....CARLOS BAERGA, KENNY LOFTON
and SANDY ALOMAR JR. all appeared on "CBS This Morning" (CBS,
4/14). ....Outgoing LA Governor EDWIN EDWARDS has decided against
taking a position with the 49ers, according to the New Orleans
TIMES-PICAYUNE.  Edwards said he had arranged with the 49ers to
accept "a position in substantial salary and other benefits," but
that he decided he didn't want to leave his home.  While Edwards
is a "longtime" friend of the DeBartolo family, team officials
had no knowledge of a job offer (New Orleans TIMES-PICAYUNE,
4/13)....NBC's BOB COSTAS was a guest on David Letterman last
night.  Letterman: "Having the World Series, the playoffs and the
World Series jerked out of our lives for the first time since I
have been drawing breath on this planet, I suddenly now realize
that I really don't care as much about it as I once did" (large
cheer).  Costas:  "Together, the players and owners, have killed
a good portion of what once mattered about it" (another large
cheer) (CBS, 4/13)....IZZY, the official character of the '96
Summer Games, will take part at this year's annual White House
Easter Egg Roll and Egg Hunt (ACOG)....Agent TONY ATTANASIO is
profiled in today's WALL STREET JOURNAL.  The piece focses on his
efforts to get his baseball free agent clients signed (W.S.
JOURNAL, 4/14).
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