Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Kings' Ranadive Explains Role In Firing Malone NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings Pistons Owner Remains Confident In Van Gundy
SBD/14/Sponsorships Advertising Marketing
RAPTORS REVEAL THEIR SECONDARY LOGO
Published April 14, 1995
The NBA's expansion Raptors unveiled their secondary logo yesterday. The new logo, called "biting Raptors," features a baby Raptor wrapped around a basketball. The Raptor figure is depicted in the team's official Raptor Red color with black and purple trim. Official NBA licensees will begin shipping products bearing the new mark in early April. David Strickland, Raptors Dir of Consumer Products: "It will be a great compliment to our team logo and a more collegiate look compared to the TR secondary logo released just two months ago." This new secondary logo is expected to appear on the team warm-up suits that are worn during the pre-game shoot-arounds and while on the bench. The Raptors have ranked seventh out of the 29 NBA teams in merchandise sales the last two quarters (Raptors). MINI-SERIES: Northern Sky Entertainment, a Toronto-based TV sports production company, has been contracted by the team to produce two specials about the Raptors. "Fresh Paint," a 60- minute pre-NBA draft special, will be broadcast on Toronto's CityTV and CKVR on Monday, June 26, two nights before the NBA Draft. The second special will be a 90-minute feature about what it took to get the team on the court. That special is scheduled to air in early November on the night before the Raptors' first game (Raptors).