SBD/14/Sponsorships Advertising Marketing

RAPTORS REVEAL THEIR SECONDARY LOGO

     The NBA's expansion Raptors unveiled their secondary logo
yesterday.  The new logo, called "biting Raptors," features a
baby Raptor wrapped around a basketball.  The Raptor figure is
depicted in the team's official Raptor Red color with black and
purple trim.  Official NBA licensees will begin shipping products
bearing the new mark in early April.  David Strickland, Raptors
Dir of Consumer Products: "It will be a great compliment to our
team logo and a more collegiate look compared to the TR secondary
logo released just two months ago."  This new secondary logo is
expected to appear on the team warm-up suits that are worn during
the pre-game shoot-arounds and while on the bench.  The Raptors
have ranked seventh out of the 29 NBA teams in merchandise sales
the last two quarters (Raptors).
     MINI-SERIES:  Northern Sky Entertainment, a Toronto-based TV
sports production company, has been contracted by the team to
produce two specials about the Raptors.  "Fresh Paint," a 60-
minute pre-NBA draft special, will be broadcast on Toronto's
CityTV and CKVR on Monday, June 26, two nights before the NBA
Draft.  The second special will be a 90-minute feature about what
it took to get the team on the court.  That special is scheduled
to air in early November on the night before the Raptors' first
game (Raptors).
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