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SBD/14/Sponsorships Advertising Marketing
ONE OF BY LAND, TWO IF BY SKATES?
Published April 14, 1995
The NHL unveiled the "Mike the Minuteman" logo for the 46th NHL All-Star Game in Boston, scheduled for January 20, 1996. The logo is a colonial Minuteman on skates taking a slapshot. In the backdrop is a star, with "Boston 1996" written along the encompassing circle. David Haney, NHL Dir of Creative Services: "The 'Mike the Minuteman' logo illustrates both the heritage and future of the city of Boston. It is presented in the contemporary style to reflect the new FleetCenter, while blending in elements of the Bruins' insignia" (NHL THIS WEEK, 4/16 issue).