SBD/14/Sponsorships Advertising Marketing

ONE OF BY LAND, TWO IF BY SKATES?

     The NHL unveiled the "Mike the Minuteman" logo for the 46th
NHL All-Star Game in Boston, scheduled for January 20, 1996.  The
logo is a colonial Minuteman on skates taking a slapshot.  In the
backdrop is a star, with "Boston 1996" written along the
encompassing circle.  David Haney, NHL Dir of Creative Services:
"The 'Mike the Minuteman' logo illustrates both the heritage and
future of the city of Boston.  It is presented in the
contemporary style to reflect the new FleetCenter, while blending
in elements of the Bruins' insignia" (NHL THIS WEEK, 4/16 issue).
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Boston Bruins, NHL

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