SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     John Raybin, Exec Producer and host of The Sports
Collectors' Radio Show Network, has established Raybin
Communications, a new communications consulting agency.  Based in
New York, the firm specializes in advising the collectibles
industry in public relations efforts (Raybin).
....Ticketmaster and Viacom's MTV Networks Inc. are planning to
expand a joint marketing venture to sell concert tickets and
merchandise directly to viewers of both MTV and VH-1.  While
Ticketmaster may launch its own channel to promote such sales,
according to President Fredric Rosen, they will continue to host
as many as four shows on VH-1 to sell concert tickets this year
(WALL STREET JOURNAL, 4/14).... Coors is testing a new beer that
is both low in calories and alcohol content.  The company will
begin test marketing the product in San Diego, Pittsburgh and
Baltimore.  The new offering is similar to Anheuser Light, a 75-
calorie brand that Anheuser-Busch began testing two weeks ago in
several markets (WALL STREET JOURNAL, 4/14).
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Related Topics:

Anheuser Busch, Ticketmaster, Viacom

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