A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans A-B InBev Expands NFL Team Cans Sponsors Activate Around MLB ASG Week Bud Light Getting Into E-Sports Space Senators Drops In-House Ticketing Platform Royals Bolster Corporate Partnership Roster A-B InBev Taking Over At Nationals Park Manning Plugs Bud After Super Bowl Victory Bud Light Super Bowl Ad To Feature Comedians
SBD/14/Sponsorships Advertising Marketing
Published April 14, 1995
John Raybin, Exec Producer and host of The Sports Collectors' Radio Show Network, has established Raybin Communications, a new communications consulting agency. Based in New York, the firm specializes in advising the collectibles industry in public relations efforts (Raybin). ....Ticketmaster and Viacom's MTV Networks Inc. are planning to expand a joint marketing venture to sell concert tickets and merchandise directly to viewers of both MTV and VH-1. While Ticketmaster may launch its own channel to promote such sales, according to President Fredric Rosen, they will continue to host as many as four shows on VH-1 to sell concert tickets this year (WALL STREET JOURNAL, 4/14).... Coors is testing a new beer that is both low in calories and alcohol content. The company will begin test marketing the product in San Diego, Pittsburgh and Baltimore. The new offering is similar to Anheuser Light, a 75- calorie brand that Anheuser-Busch began testing two weeks ago in several markets (WALL STREET JOURNAL, 4/14).