BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits App Review: Ticketmaster For iPhone A-B Promotes Herscovici To Head Sports Bellator MMA Shakes Up Front Office Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA
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SBD/14/Sponsorships Advertising Marketing
Published April 14, 1995
John Raybin, Exec Producer and host of The Sports Collectors' Radio Show Network, has established Raybin Communications, a new communications consulting agency. Based in New York, the firm specializes in advising the collectibles industry in public relations efforts (Raybin). ....Ticketmaster and Viacom's MTV Networks Inc. are planning to expand a joint marketing venture to sell concert tickets and merchandise directly to viewers of both MTV and VH-1. While Ticketmaster may launch its own channel to promote such sales, according to President Fredric Rosen, they will continue to host as many as four shows on VH-1 to sell concert tickets this year (WALL STREET JOURNAL, 4/14).... Coors is testing a new beer that is both low in calories and alcohol content. The company will begin test marketing the product in San Diego, Pittsburgh and Baltimore. The new offering is similar to Anheuser Light, a 75- calorie brand that Anheuser-Busch began testing two weeks ago in several markets (WALL STREET JOURNAL, 4/14).