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SBD/14/Sponsorships Advertising Marketing
BOWL SPONSOR DANCE CONTINUES; PLYMOUTH TAKES A HOLIDAY
Published April 14, 1995
The Holiday Bowl will begin a three-year association with Plymouth, the game's new title sponsor. The Plymouth Holiday Bowl will be played in Jack Murphy Stadium on December 29 and be televised by ESPN, as the new deal includes a three-year agreement with ESPN. Dean Bonham, President of The Bonham Group of Denver, negotiated the contract with Plymouth. The alliance continues the bowl's relationship with Chrysler Corporation which began in 1991 when Thrifty Car Rental became title sponsor. Thrifty is a wholly-owned subsidiary of Chrysler (Holiday Bowl).