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  • OLYMPIC SPONSORSHIP MOMENT: KODAK'S DEVELOPING ATLANTA PLAN

         According to Kodak officials, Olympic moments have been
    captured with Kodak film or equipment since the very first modern
    Olympiad.  The company has been a Top Sponsor of both the Winter
    and Summer Games since '88.  Rich Diggelmann, Regional Dir of
    Olympic Programs:  "The Olympic games showcase the best of
    Kodak's ability to showcase our latest technology. It's become a
    natural link to Kodak products."
    COMPANY:       Kodak Int'l
    STATUS:        Top Worldwide Sponsor ($40M)
    CATEGORY:      Imaging
    EXCLUSIVITY:  This includes sensitized products i.e. film,
    cameras, batteries, photographic paper and chemicals, motion
    picture film, graphic arts products, micro-film products,
    electronic still-imaging and medical x-ray film.
         IN-KIND      Kodak is responsible for operating the photo
         SERVICES:processing film lab, which services photo
    journalists covering the Games.  They will process all their film
    free of charge as well as replace the journalists' used rolls
    with new rolls of Kodak film.  Approx. 175-180,000 rolls will be
    used by photo journalists.  Also, about 200,000 photo I.D. badges
    worn by athletes, official and Olympic family will be produced by
    Kodak's EditCon division.  Kodak will also provide EKTASCAN
    imaging, which allows for remote diagnosis of x-rays for on-field
    injuries.
         ON SITE        Kodak's Atlanta presence was established
         PRESENCE: in '91 with an extensive billboard visibility
    campaign in and around the city.  Kodak assumed good positions
    would be scarce as '96 approached.  They will have a presence at
    the Centennial Olympic Park with a retail outlet and a showcase
    for new digital products.  There will be a second imaging center
    at an undetermined location in the area that will also showcase
    their latest products.  Kodak will also work with area hotels
    housing sponsored guests to provide film-processing services.
    Kodak, working with ACOG, will make sure their products will be
    available in over 300 locations in and around the Olympic area
    including the Olympic Village.
    USE OF RINGS: The Olympic rings will be used on all Kodak
    products and packaging. They will also make an Olympic version of
    their one-time use cameras as well as incorporate the rings on
    all of their internal stationery.
    NEW PROGRAMS: Internally, Kodak will entertain/host several
    thousand Kodak customers/distributors/brokers at the Nikko Hotel,
    as well as a handful of Kodak sales people who have won sales
    incentive contests.  Kodak also signed a separate deal with U.S.
    national governing bodies to enhance their Olympic program.
    TV AD TIME:Has secured time with NBC for exclusive broadcast
    rights and with NBC O&O's.
    TOTAL BUDGET: Not available.
    (Source: Rich Diggelmann, Regional Dir of Olympic Programs).
    

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