Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Baseball HOF Expecting Another Large Crowd Eagles' Lurie Becoming More Hands On Yankees Embracing Youth Movement Jose Bautista's Contract Has Attendance Incentive
SBD/12/Sponsorships Advertising Marketing
Published April 12, 1995
Three sporting goods chains have plans to open superstores in the Detroit area in the next year. The new chains are Pittsburgh-based Dick's Sporting Goods, Tampa-based Sports & Recreation and IL-based Sportmart (DETROIT FREE PRESS, 4/12)....Ocean Spray Cranberries Inc. "came to the rescue" of the Cape Cod League yesterday, pledging $45,000 to keep the amateur summer baseball league financially solvent through the '95 season. Ocean Spray, in becoming the principal sponsor, will pick up the amount that MLB dropped when it "slashed" its annual support from $85,000 to $40,000 because of the strike (BOSTON GLOBE, 4/12)....Starbucks Coffee Co. and PepsiCo will start testing their first carbonated coffee drink in Southern CA next month. Starbucks is currently in an 8-month joint venture with Pepsi (N.Y. POST, 4/12)....FL Gov. Lawton Chiles and his Cabinet approved specialty license plates honoring the Jacksonville Jaguars. The specialty tags, complete with the Jaguar logo will be available to fans starting July 1 for $25 more than a regular FL plate (USA TODAY, 4/12). A World Wide Web home page for the new NFL Jaguars created by a Univ. of Florida student will feature a "cat's silhouette" in place of the team's official logo. Team officials objected to the use of the logo since the site was not an official Web page established by the Jaguars (Steve Spears, FLORIDA TIMES-UNION, 4/12).