Nationwide To Run SB Ad For First Time Since '07 Shanks, Lazarus Talk About Sharing NASCAR Rights Notre Dame Audience Drops On NBC Janay Rice Has 15 Outlets Bidding For Interviews NBC, ESPN Land Exclusives With Janay Rice Cowboys-Giants Rating Lower On NBC Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads
SBD/12/Sponsorships Advertising Marketing
ADVERTISERS: WHAT WILL THEY THINK OF NEXT?
Published April 12, 1995
On last night's "NBC Nightly News," Tom Brokaw reported that "advertisers will go almost anywhere to find potential customers." Brokaw noted that a CT-based marketing company "is targeting gamblers, selling ad space on slot machine wheels" (4/11). And in this morning's USA TODAY, Dottie Enrico writes on the same theme -- companies looking for new places to advertise. Enrico mentions Entry Media's new Turnstile AdSleeve, which was just recently installed at Orlando Arena. Another agency is selling ad space at the bottom of golf holes (USA TODAY, 4/12).