Preakness Stakes Ratings Up 9% For NBC Rangers' Tortorella Curses During In-Game Interview NBC Already 75% Sold Out For Sochi Games TV Distributors Get Rebates For Short NHL Season NBC Sees Big Overnight Bump For Derby NHL Sees Best Cable Audience Since '93-94 Behind NBC's "Today" Show Turmoil Media Notes Notre Dame, NBC Extend Deal Through '25 Final Nielsen Ratings
Upcoming Conferences and Events
SBD/12/Sponsorships Advertising Marketing
ADVERTISERS: WHAT WILL THEY THINK OF NEXT?
Published April 12, 1995
On last night's "NBC Nightly News," Tom Brokaw reported that "advertisers will go almost anywhere to find potential customers." Brokaw noted that a CT-based marketing company "is targeting gamblers, selling ad space on slot machine wheels" (4/11). And in this morning's USA TODAY, Dottie Enrico writes on the same theme -- companies looking for new places to advertise. Enrico mentions Entry Media's new Turnstile AdSleeve, which was just recently installed at Orlando Arena. Another agency is selling ad space at the bottom of golf holes (USA TODAY, 4/12).
