NBC Airing USA Gymnastics Training Center Doc Cup Final Viewership Lowest Since '12 NBC Draws Lowest Cup Game 6 Since '06 Game 5 Notches Best Rating Of Stanley Cup Final Penguins-Sharks Draws 3.1 Overnight On NBC Zika Keeps NBC's Guthrie From Going To Rio Stanley Cup Final Opener Down On NBC NBC Sports Extends Partnership With PFT NBC Launching Major Paralympics Campaign Preakness Overnight Rating Up 7%
SBD/12/Sponsorships Advertising Marketing
ADVERTISERS: WHAT WILL THEY THINK OF NEXT?
Published April 12, 1995
On last night's "NBC Nightly News," Tom Brokaw reported that "advertisers will go almost anywhere to find potential customers." Brokaw noted that a CT-based marketing company "is targeting gamblers, selling ad space on slot machine wheels" (4/11). And in this morning's USA TODAY, Dottie Enrico writes on the same theme -- companies looking for new places to advertise. Enrico mentions Entry Media's new Turnstile AdSleeve, which was just recently installed at Orlando Arena. Another agency is selling ad space at the bottom of golf holes (USA TODAY, 4/12).