Lazarus Says Rio A Financial Success For NBC Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads NFL Reportedly Nixes Tirico As "TNF" Option NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall NBC Hits 20-Year Low On Wednesday Night NBC Loads Olympics With Fall Lineup Promos
SBD/12/Sponsorships Advertising Marketing
ADVERTISERS: WHAT WILL THEY THINK OF NEXT?
Published April 12, 1995
On last night's "NBC Nightly News," Tom Brokaw reported that "advertisers will go almost anywhere to find potential customers." Brokaw noted that a CT-based marketing company "is targeting gamblers, selling ad space on slot machine wheels" (4/11). And in this morning's USA TODAY, Dottie Enrico writes on the same theme -- companies looking for new places to advertise. Enrico mentions Entry Media's new Turnstile AdSleeve, which was just recently installed at Orlando Arena. Another agency is selling ad space at the bottom of golf holes (USA TODAY, 4/12).