SBD/12/Sponsorships Advertising Marketing

ADVERTISERS: WHAT WILL THEY THINK OF NEXT?

     On last night's "NBC Nightly News," Tom Brokaw reported that
"advertisers will go almost anywhere to find potential
customers."  Brokaw noted that a CT-based marketing company "is
targeting gamblers, selling ad space on slot machine wheels"
(4/11).  And in this morning's USA TODAY, Dottie Enrico writes on
the same theme -- companies looking for new places to advertise.
Enrico mentions Entry Media's new Turnstile AdSleeve, which was
just recently installed at Orlando Arena.  Another agency is
selling ad space at the bottom of golf holes (USA TODAY, 4/12).
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