Cowboys-Giants Rating Lower On NBC Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads Top Sports TV Execs Kick Off SMT Conference Breeders' Cup Overnights Up 25% Over '13 NFL TV Viewership Through Week 8 New Ads Promote NBC's Streaming Platform Loctite Getting Into Super Bowl
SBD/12/Sponsorships Advertising Marketing
ADVERTISERS: WHAT WILL THEY THINK OF NEXT?
Published April 12, 1995
On last night's "NBC Nightly News," Tom Brokaw reported that "advertisers will go almost anywhere to find potential customers." Brokaw noted that a CT-based marketing company "is targeting gamblers, selling ad space on slot machine wheels" (4/11). And in this morning's USA TODAY, Dottie Enrico writes on the same theme -- companies looking for new places to advertise. Enrico mentions Entry Media's new Turnstile AdSleeve, which was just recently installed at Orlando Arena. Another agency is selling ad space at the bottom of golf holes (USA TODAY, 4/12).