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HOW DID THEY FARE? -- A LOOK AT SOME WEEKEND RATINGS
Published April 11, 1995
Overnight ratings for CBS's coverage of The Masters were 5.9 for Saturday, up 8% from last year, and 9.2 for Sunday, up 4%. The Bulls-Cavs game on NBC on Sunday received an overnight rating of 8.0. NBC's 2nd game, the Blazers-Suns, received a 5.5. Together, NBC's NBA ratings were up 28% from last year. Fox's NHL Sunday drew a 1.9 national rating, down a "shade" from last week, but still 27% above ABC's rating last year. Fox's continuous on-screen game clock carried a sponsor's logo for one minute a period. The same was done during ABC and ESPN's World Cup coverage last summer (Michael Hiestand, USA TODAY, 4/11). MORE ON THE MASTERS: In Washington, Tony Kornheiser asks of the post-match interviews, "How can CBS give its microphone over to a guy in a green jacket from Augusta National? What if he never got around to asking Ben Crenshaw about Harvey Penick? That is the question that must be asked first; if you're CBS how can you be sure 'Mr. Ford' is going to get there?" (WASHINGTON POST, 4/11). In New York, Richard Sandomir writes the interview of Crenshaw by Augusta Vice Chair Joe Ford "was not CBS' fault, unless you consider acquiescing to Augusta's every stodgy wish a liability. But it was a dull denouement to a production that matched the final round's drama" (N.Y. TIMES, 4/11).