SBD/11/Sponsorships Advertising Marketing

THE SMART CARD IS COMING TO JACKSONVILLE FOOTBALL GAMES

     Concession stands at Jaguar home games will be equipped to
handle smart cards, pre-paid debit cards that look like credit
cards.  When a person makes a purchase at the stadium with the
card, a cashier will key the amount of the purchase into a
terminal.  After the customer approves the purchase amount, the
card is inserted into the terminal and the purchase price is
subtracted from the card's balance and the remaining balance is
displayed on the terminal.  Jaguar officials estimate that the
new technology will cut down on the waiting time in concession
stand lines.  First Union Bank will equip the stadium with the
technology and the cards.  Cards will be available in various
denominations ranging from $10 to $100 at the stadium and at
local First Union branches.  First Union plans to issue one
million smart cards in Atlanta this September and again at the
start of the '96 Games (Earl Daniels, FLORIDA TIMES-UNION, 4/11).
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