SBD/11/Sponsorships Advertising Marketing
THE SMART CARD IS COMING TO JACKSONVILLE FOOTBALL GAMES
Published April 11, 1995
Concession stands at Jaguar home games will be equipped to handle smart cards, pre-paid debit cards that look like credit cards. When a person makes a purchase at the stadium with the card, a cashier will key the amount of the purchase into a terminal. After the customer approves the purchase amount, the card is inserted into the terminal and the purchase price is subtracted from the card's balance and the remaining balance is displayed on the terminal. Jaguar officials estimate that the new technology will cut down on the waiting time in concession stand lines. First Union Bank will equip the stadium with the technology and the cards. Cards will be available in various denominations ranging from $10 to $100 at the stadium and at local First Union branches. First Union plans to issue one million smart cards in Atlanta this September and again at the start of the '96 Games (Earl Daniels, FLORIDA TIMES-UNION, 4/11).