U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/11/Sponsorships Advertising Marketing
TEXACO SIGNS UP TO SPONSOR USA BASKETBALL THROUGH '96
Published April 11, 1995
Texaco announced they will be official sponsor of USA Basketball, with rights extending to all teams fielded by USA Basketball through '96. Texaco plans to develop several integrated marketing campaigns, including print and broadcast advertising along with promotional tie-ins. USA Basketball Exec Dir Warren Brown said Texaco's "tremendous reach through its nationwide system of service stations provides an extensive opportunity to broaden the exposure of USA Basketball" (USA Basketball). Paul Weeditz, a spokesperson at Texaco, told THE SPORTS BUSINESS DAILY that promotional tie-ins and advertising are still in the planning stages and have not been finalized (THE DAILY).