Marlins' Talks With Kushners Over For Now A's Upgrading Club Area At Coliseum Tony Clark Downplays Potential MLB Changes Angels Committed To Improving Angel Stadium Werner, Henry Have No Plans To Sell Red Sox Raiders Securing Bank Financing For Vegas Stadium? Extra Innings Runner Not Headed To MLB Most Dolphins Season-Ticket Prices Will Not Change Manfred Confident In Tigers Under Chris Ilitch Marlins Sale Ends Amid Loria Ambassador News
SBD/11/Sponsorships Advertising Marketing
Published April 11, 1995
Grant Hill is reportedly working on endorsement deals with Kellogg and Doritos to go along with his work with Fila, Schick, Sprite and GMC Trucks....The success of Red Dog beer has "exceeded even Miller's expectations" according to Ira Teinowitz of AD AGE. Red Dog is Miller's fastest selling new brand ever....CyberEvent Group is seeking at least four major sponsors for its first National CyberFootball League tournament, using virtual reality and targeted for the '95-96 NFL season. Sponsorships cost $750,000 and will include a variety of promotional components....The ST. PETERSBURG TIMES is using the fact that Tampa Bay is now an MLB expansion city in an AD AGE advertisement that seeks new advertisers for the paper (AD AGE, 4/10 issue).....Cadbury Beverages kicked off a nine-week promo for its Squirt brand with sponsorship of MTV Sports and an on- pack sweepstakes. A 30-second ad will support the new promotion (BRANDWEEK, 4/10 issue).... The third annual SkyTel U.S. Corporate Golf Championship tees off today at The Golf Club of Georgia in Alpharette, GA. The championship is a 6-event national competition for corporate execs sponsored by SkyTel Corp. and presented by FORBES magazine, partnered with Golden Bear Int'l (SkyTel)....Coca-Cola celebrated the 10th anniversary of the unveiling of New Coke yesterday with a self-parody. Coca- Cola Chair Roberto Goizueta read a Top 10 list of Coca-Cola blunders and an episode of "The Simpsons" was shown where a hobo is revealed to be the inventor of New Coke (ATLANTA CONSTITUTION, 4/11).