SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Grant Hill is reportedly working on endorsement deals with
Kellogg and Doritos to go along with his work with Fila, Schick,
Sprite and GMC Trucks....The success of Red Dog beer has
"exceeded even Miller's expectations" according to Ira Teinowitz
of AD AGE.  Red Dog is Miller's fastest selling new brand
ever....CyberEvent Group is seeking at least four major sponsors
for its first National CyberFootball League tournament, using
virtual reality and targeted for the '95-96 NFL season.
Sponsorships cost $750,000 and will include a variety of
promotional components....The ST. PETERSBURG TIMES is using the
fact that Tampa Bay is now an MLB expansion city in an AD AGE
advertisement that seeks new advertisers for the paper (AD AGE,
4/10 issue).....Cadbury Beverages kicked off a nine-week promo
for its Squirt brand with sponsorship of MTV Sports and an on-
pack sweepstakes.  A 30-second ad will support the new promotion
(BRANDWEEK, 4/10 issue).... The third annual SkyTel U.S.
Corporate Golf Championship tees off today at The Golf Club of
Georgia in Alpharette, GA.  The championship is a 6-event
national competition for corporate execs sponsored by SkyTel
Corp. and presented by FORBES magazine, partnered with Golden
Bear Int'l (SkyTel)....Coca-Cola celebrated the 10th anniversary
of the unveiling of New Coke yesterday with a self-parody.  Coca-
Cola Chair Roberto Goizueta read a Top 10 list of Coca-Cola
blunders and an episode of "The Simpsons" was shown where a hobo
is revealed to be the inventor of New Coke (ATLANTA CONSTITUTION,
4/11).
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Related Topics:

Coca-Cola, Fila USA, General Motors, MLB, NFL

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