Report: NFL Eyes Pay-To-Play For SB Halftime Analytics On The Rise In NFL Source: Formal Bids Requested In Bills Sale MLB Execs: Reinsdorf's Power Play Will Cost Him NFL Giants Expect Big Changes At '15 Camp CBS Signs Presenting Partners For NFL Thursdays NFL Preseason Looks Safe At Four Games How Selig Ranks Among MLB Commissioners Newton, Manning Star In New Gatorade Ads Heat An Unforeseen Issue At Levi's Stadium
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SBD/11/Sponsorships Advertising Marketing
Published April 11, 1995
Grant Hill is reportedly working on endorsement deals with Kellogg and Doritos to go along with his work with Fila, Schick, Sprite and GMC Trucks....The success of Red Dog beer has "exceeded even Miller's expectations" according to Ira Teinowitz of AD AGE. Red Dog is Miller's fastest selling new brand ever....CyberEvent Group is seeking at least four major sponsors for its first National CyberFootball League tournament, using virtual reality and targeted for the '95-96 NFL season. Sponsorships cost $750,000 and will include a variety of promotional components....The ST. PETERSBURG TIMES is using the fact that Tampa Bay is now an MLB expansion city in an AD AGE advertisement that seeks new advertisers for the paper (AD AGE, 4/10 issue).....Cadbury Beverages kicked off a nine-week promo for its Squirt brand with sponsorship of MTV Sports and an on- pack sweepstakes. A 30-second ad will support the new promotion (BRANDWEEK, 4/10 issue).... The third annual SkyTel U.S. Corporate Golf Championship tees off today at The Golf Club of Georgia in Alpharette, GA. The championship is a 6-event national competition for corporate execs sponsored by SkyTel Corp. and presented by FORBES magazine, partnered with Golden Bear Int'l (SkyTel)....Coca-Cola celebrated the 10th anniversary of the unveiling of New Coke yesterday with a self-parody. Coca- Cola Chair Roberto Goizueta read a Top 10 list of Coca-Cola blunders and an episode of "The Simpsons" was shown where a hobo is revealed to be the inventor of New Coke (ATLANTA CONSTITUTION, 4/11).