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SBD/11/Sponsorships Advertising Marketing
INFINITI EXPANDS ROLE IN MEN'S TENNIS AS TITLE SPONSOR
Published April 11, 1995
Infiniti, a division of Nissan, has signed a multi-year agreement to become title sponsor of one of Los Angeles' largest men's pro tennis events. The first Infiniti Open, a warm-up for the U.S. Open, is scheduled for July 31-August 6 at the L.A. Tennis Center at UCLA. Infiniti has been the official car and a title sponsor of the Men's Singles Championships at the U.S. Open for the past seven years. As part of their involvement in tennis, Infiniti has created the Infiniti Safe Passage Foundation Tennis Clinic, where inner-city youth learn the game with instruction from such players as Tim Mayotte and Stan Smith, and they plan to have a similar program at the Infiniti Open for L.A.-area youth. ProServ is the marketing and television representative of the tournament (Infiniti).