SBD/10/Sports Media

RAYCOM LOSES AN ACC AFFILIATE IN ATLANTA FOR ONE YEAR

     In order to "clear the decks" for pre-Olympics programming
in '96, WXIA-Atlanta has decided to "sever its long-standing
relationship" with Raycom for the ACC weekend basketball package
during the '95-96 season.  WXIA VP Bob Walker: "Give our status
as Atlanta's official Olympic station, we concluded it was best
not to take the ACC.  We wanted to make sure we supported NBC and
all of the network's programming leading up to the Olympics."
Raycom is in negotiations with other Atlanta stations about the
'95-96 season (Prentis Rogers, ATLANTA CONSTITUTION, 4/9).
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