LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
Published April 10, 1995
Time Warner will begin selling on-line ads in its Pathfinder service, an electronic newsstand on the World Wide Web, beginning today. The service includes Sports Illustrated Online (WALL STREET JOURNAL, 4/10)....CNN will expand its 11:00pm "Sports Tonight" telecasts to one hour on both Saturdays and Sundays. The last half hour of Sunday's show will be devoted to the NBA (MIAMI HERALD, 4/9).... Seagram Co. and Matsushita Electric Industrial announced that Seagram agreed to pay $5.7B in cash for an 80% stake in the entertainment company MCA. A report in USA TODAY speculates that the completion of this deal could push other possible deals into motion, including Time Warner selling its TBS stake to TCI -- in turn leading to TCI & TBS buying either NBC or CBS. The piece also speculates that Seagram CEO Edgar Bronfman could team up with former QVC Chair Barry Diller and buy either CBS or NBC (USA TODAY, 4/10).