Rio Rating Lowest Since Sydney In '00 Several SI Employees Impacted By Time Layoffs MASN Lays Out Case To Keep Dispute From RSDC Canada Changes Rule For Super Bowl Ads ESPN Public Editor Examines Body Issue Social Studies: Tailgating Expert Daina Falk NFL Reportedly Nixes Tirico As "TNF" Option WEEI's John Dennis Steps Down Olympics Hurting "Hard Knocks" Numbers Media Notes
HEARST/ESPN LAUNCH MAGAZINE; MURDOCH NOT FAR BEHIND
Published April 10, 1995
In what had been rumored for weeks, Hearst and ESPN officially announced the launch of a new sports magazine this August. "ESPN Total Sports" will roll out with four test issues this fall. Three of the issues will focus on a different sport, with a year-end roundup issue of the year's sports events in December. Hearst and ESPN said ESPN Total Sports will be sold on newsstands only and will become a monthly if the four test issues succeed. Meanwhile, News Corp.'s Murdoch Magazines may soon launch a sports magazine said to be targeting upscale males in their 20s and 30s. With a publishing frequency of every two weeks, the magazine, with a working title of "The Score," would be a "more direct challenger" to Sports Illustrated. Michael Caruso, a former top Vanity Fair editor, is leading the News Corp. project (Patrick Reilly, WALL STREET JOURNAL, 4/10).