ESPN's "GameDay" Reaches Milestone Dan Dakich, Tom Izzo Downplay Spat Pebble Beach Finale Down From Last Year Media Notes CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games Court Sets Date For Arguments In MASN Case Dakich Slated To Call Next Michigan State Game Trump Passing On Filling Out Bracket For ESPN FS Arizona Brings Back Mark Grace Kate Upton Graces Cover Of SI's Swimsuit Issue
HEARST/ESPN LAUNCH MAGAZINE; MURDOCH NOT FAR BEHIND
Published April 10, 1995
In what had been rumored for weeks, Hearst and ESPN officially announced the launch of a new sports magazine this August. "ESPN Total Sports" will roll out with four test issues this fall. Three of the issues will focus on a different sport, with a year-end roundup issue of the year's sports events in December. Hearst and ESPN said ESPN Total Sports will be sold on newsstands only and will become a monthly if the four test issues succeed. Meanwhile, News Corp.'s Murdoch Magazines may soon launch a sports magazine said to be targeting upscale males in their 20s and 30s. With a publishing frequency of every two weeks, the magazine, with a working title of "The Score," would be a "more direct challenger" to Sports Illustrated. Michael Caruso, a former top Vanity Fair editor, is leading the News Corp. project (Patrick Reilly, WALL STREET JOURNAL, 4/10).