Yahoo To Live Stream Bills-Jags NHL Playoff Audience Lower Than '14 Rogers Media Pleased With NHL Deal ESPN Signs Bob Ley To Extension MRN Set To Put First Program On TV Jackson Sees No Issue Calling Warriors Games ESPN's "College Football Final" Has New Cast New Wave Of Hockey Data Sites Emerge NBC Sports Up For NHL Game 7s Root Sports Southwest Sees Viewership Boost
Upcoming Conferences and Events
HEARST/ESPN LAUNCH MAGAZINE; MURDOCH NOT FAR BEHIND
Published April 10, 1995
In what had been rumored for weeks, Hearst and ESPN officially announced the launch of a new sports magazine this August. "ESPN Total Sports" will roll out with four test issues this fall. Three of the issues will focus on a different sport, with a year-end roundup issue of the year's sports events in December. Hearst and ESPN said ESPN Total Sports will be sold on newsstands only and will become a monthly if the four test issues succeed. Meanwhile, News Corp.'s Murdoch Magazines may soon launch a sports magazine said to be targeting upscale males in their 20s and 30s. With a publishing frequency of every two weeks, the magazine, with a working title of "The Score," would be a "more direct challenger" to Sports Illustrated. Michael Caruso, a former top Vanity Fair editor, is leading the News Corp. project (Patrick Reilly, WALL STREET JOURNAL, 4/10).