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HEARST/ESPN LAUNCH MAGAZINE; MURDOCH NOT FAR BEHIND
Published April 10, 1995
In what had been rumored for weeks, Hearst and ESPN officially announced the launch of a new sports magazine this August. "ESPN Total Sports" will roll out with four test issues this fall. Three of the issues will focus on a different sport, with a year-end roundup issue of the year's sports events in December. Hearst and ESPN said ESPN Total Sports will be sold on newsstands only and will become a monthly if the four test issues succeed. Meanwhile, News Corp.'s Murdoch Magazines may soon launch a sports magazine said to be targeting upscale males in their 20s and 30s. With a publishing frequency of every two weeks, the magazine, with a working title of "The Score," would be a "more direct challenger" to Sports Illustrated. Michael Caruso, a former top Vanity Fair editor, is leading the News Corp. project (Patrick Reilly, WALL STREET JOURNAL, 4/10).