NFL Divisional Overnights Down 3% Golden Knights Working On TV, Radio Deals NFL Considering Future Sunday Night Playoffs? Media Notes Cavaliers Ratings On FS Ohio Down 27% ESPN Moving Forward With Greenberg's Morning Show Relocations Affecting NFL Broadcasts For L.A. The Athletic Seeing Success In Regional Markets Scott Gomez Makes Debut For NBCSN FCS Title Game Up On ESPN2
HEARST/ESPN LAUNCH MAGAZINE; MURDOCH NOT FAR BEHIND
Published April 10, 1995
In what had been rumored for weeks, Hearst and ESPN officially announced the launch of a new sports magazine this August. "ESPN Total Sports" will roll out with four test issues this fall. Three of the issues will focus on a different sport, with a year-end roundup issue of the year's sports events in December. Hearst and ESPN said ESPN Total Sports will be sold on newsstands only and will become a monthly if the four test issues succeed. Meanwhile, News Corp.'s Murdoch Magazines may soon launch a sports magazine said to be targeting upscale males in their 20s and 30s. With a publishing frequency of every two weeks, the magazine, with a working title of "The Score," would be a "more direct challenger" to Sports Illustrated. Michael Caruso, a former top Vanity Fair editor, is leading the News Corp. project (Patrick Reilly, WALL STREET JOURNAL, 4/10).