SBD/9/Sports Media

PRIME SPORTS UNVEILS UNIFIED LOGO FOR ITS SPORTS NETWORK

     Beginning this month, regional sports networks that are
owned or affiliated with Liberty Sports will all use the same
name, Prime Sports.  All the stations will also have a unified
logo, with purple, white and gray being the predominant colors.
Each affiliate will have the option of using a regional
designation under the logo, for instance "Northwest" or
"Southwest."  The change to this unified look is being made so
that advertisers and consumers across the country can identify
the brand Prime Sports (Prime).
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Related Topics:

Cablevision, New York Liberty, Media

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