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PRIME SPORTS UNVEILS UNIFIED LOGO FOR ITS SPORTS NETWORK
Published March 9, 1995
Beginning this month, regional sports networks that are owned or affiliated with Liberty Sports will all use the same name, Prime Sports. All the stations will also have a unified logo, with purple, white and gray being the predominant colors. Each affiliate will have the option of using a regional designation under the logo, for instance "Northwest" or "Southwest." The change to this unified look is being made so that advertisers and consumers across the country can identify the brand Prime Sports (Prime).