Four Big Tech Companies Bidding For NFL's "TNF" Disney Chair & CEO Bob Iger Extends Contract ESPN Films Promotes Geist, Inks Edelman Deal CBS/Turner Sweet 16 Overnights Up AT&T, DOJ Settle SportsNet LA Collusion Lawsuit Sacramento, Kings To Refinance '97 Arena Loan WBC Final Delivers Big For MLB Network Media Notes NFL Working To Reduce Number Of TV Breaks NASL S.F. Deltas To Live Stream Games On Twitter
Published March 9, 1995
ESPN and Creative Sports Marketing have struck a 6-year, $13M deal for basketball rights to the new 12-team "National Conference" that includes Louisville and DePaul (Rudy Martzke, USA TODAY, 3/9)....ESPN's America's Cup sponsor list now includes 3M, Apple, Amoral, Beck's Beer, Brut, Cadillac, Chevrolet, Canon, Citizens Watch, Coleman, Doubletree Hotels, DuPont, Eureka, First Union Bank, Georgia-Pacific, Intel, Liberty Mutual, Miller Beer, Poulan, Polaris, Sears, Sherwin Williams and U.S. Air. Cadillac, Chevrolet and Citizens Watch are the biggest sponsors of ESPN's coverage (GOULD MEDIA, 3/8)....This week's "NBA Inside Stuff" will feature an update on Bill Murray's attempt to make the NBA (Inside Stuff).