Dierdorf Joins Michigan Booth For Football Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Final Ratings: NHL Playoffs, "Arnie" Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Media Notes Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M
Upcoming Conferences and Events
Published March 9, 1995
ESPN and Creative Sports Marketing have struck a 6-year, $13M deal for basketball rights to the new 12-team "National Conference" that includes Louisville and DePaul (Rudy Martzke, USA TODAY, 3/9)....ESPN's America's Cup sponsor list now includes 3M, Apple, Amoral, Beck's Beer, Brut, Cadillac, Chevrolet, Canon, Citizens Watch, Coleman, Doubletree Hotels, DuPont, Eureka, First Union Bank, Georgia-Pacific, Intel, Liberty Mutual, Miller Beer, Poulan, Polaris, Sears, Sherwin Williams and U.S. Air. Cadillac, Chevrolet and Citizens Watch are the biggest sponsors of ESPN's coverage (GOULD MEDIA, 3/8)....This week's "NBA Inside Stuff" will feature an update on Bill Murray's attempt to make the NBA (Inside Stuff).