SBD/9/Sports Media


     ESPN and Creative Sports Marketing have struck a 6-year,
$13M deal for basketball rights to the new 12-team "National
Conference" that includes Louisville and DePaul (Rudy Martzke,
USA TODAY, 3/9)....ESPN's America's Cup sponsor list now includes
3M, Apple, Amoral, Beck's Beer, Brut, Cadillac, Chevrolet, Canon,
Citizens Watch, Coleman, Doubletree Hotels, DuPont, Eureka, First
Union Bank, Georgia-Pacific, Intel, Liberty Mutual, Miller Beer,
Poulan, Polaris, Sears, Sherwin Williams and U.S. Air.  Cadillac,
Chevrolet and Citizens Watch are the biggest sponsors of ESPN's
coverage (GOULD MEDIA, 3/8)....This week's "NBA Inside Stuff"
will feature an update on Bill Murray's attempt to make the NBA
(Inside Stuff).
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