Paolantonio Clarifies Bisciotti Comments Iger Talks ESPN Going Straight To Consumer Hornets, FanDuel Sign Multiyear Deal PGA Tour Debuting OTT Service This Week Virtual Reality TV Possible For '24 Olympics? Social Studies: Twins President Dave St. Peter Media Notes Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special EIR For Warriors' Arena Shows Traffic Problems
Published March 9, 1995
ESPN and Creative Sports Marketing have struck a 6-year, $13M deal for basketball rights to the new 12-team "National Conference" that includes Louisville and DePaul (Rudy Martzke, USA TODAY, 3/9)....ESPN's America's Cup sponsor list now includes 3M, Apple, Amoral, Beck's Beer, Brut, Cadillac, Chevrolet, Canon, Citizens Watch, Coleman, Doubletree Hotels, DuPont, Eureka, First Union Bank, Georgia-Pacific, Intel, Liberty Mutual, Miller Beer, Poulan, Polaris, Sears, Sherwin Williams and U.S. Air. Cadillac, Chevrolet and Citizens Watch are the biggest sponsors of ESPN's coverage (GOULD MEDIA, 3/8)....This week's "NBA Inside Stuff" will feature an update on Bill Murray's attempt to make the NBA (Inside Stuff).