SBD/9/Sponsorships Advertising Marketing

MILLER TO EXPERIMENT WITH NEW AD CAMPAIGN

     Miller Brewing announced that it would begin a test of new
ads and packaging for its No. 2 brand, Miller Genuine Draft.  In
Upstate NY, AL, AR, LA and MS, the company is testing the theme
"Miller Genuine Draft.  It just comes easy."  Currently, MGD's
theme in its national ads is "With Miller Genuine Draft, the
world's a very cool place."  Also in those states, Miller will
test the sale of MGD in brown bottles and white cans, rather than
clear bottles and gold cans (Andrea Adelson, N.Y. TIMES, 3/9).
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