Upcoming Conferences and Events
SBD/9/Sponsorships Advertising Marketing
MILLER TO EXPERIMENT WITH NEW AD CAMPAIGN
Published March 9, 1995
Miller Brewing announced that it would begin a test of new ads and packaging for its No. 2 brand, Miller Genuine Draft. In Upstate NY, AL, AR, LA and MS, the company is testing the theme "Miller Genuine Draft. It just comes easy." Currently, MGD's theme in its national ads is "With Miller Genuine Draft, the world's a very cool place." Also in those states, Miller will test the sale of MGD in brown bottles and white cans, rather than clear bottles and gold cans (Andrea Adelson, N.Y. TIMES, 3/9).