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SBD/9/Sponsorships Advertising Marketing
Published March 9, 1995
The Pacers' ad agency, Caldwell VanRiper Inc., won the Indianapolis Addy award's "Best of Show" for its public service announcements for the team (INDIANAPOLIS BUSINESS JOURNAL, 3/6-12 issue)....Video game maker Electronic Arts is developing new titles for Microsoft's online service. Other titles that may also be offered on the service include "John Madden Football" and "NHL Hockey" (BOSTON GLOBE, 3/8). ....Power-Bilt, the Louisville golf club-maker, signed a 5-year deal as title sponsor of the Hurricane Golf Tour, a southeastern USA mini-circuit which begins next week (USA TODAY, 3/9)....Besides shooting ads for Prime Sports-West, the directors of the movie "Hoop Dreams" have been shooting ads for Fila and Easy Spirit shoes (WALL STREET JOURNAL, 3/9)....David Letterman wore a Breathe Right nasal strip during one of his skits last night ("Late Night," CBS, 3/8). ....Triple Crown Sports has announced a joint marketing agreement with Roller Hockey Int'l to promote roller and street hockey, RHI, and Triple Crown street hockey events nationwide. The following companies signed on with the '95-'96 Triple Crown Street Hockey Festival Series: Bauer, a division of Nike's Canstar Sports; Dodger, an Iowa-based manufacturer of athletic clothing; Easton Sports; and Franklin Sports (Triple Crown).