SBD/9/Sponsorships Advertising Marketing


     The Pacers' ad agency, Caldwell VanRiper Inc., won the
Indianapolis Addy award's "Best of Show" for its public service
announcements for the team (INDIANAPOLIS BUSINESS JOURNAL, 3/6-12
issue)....Video game maker Electronic Arts is developing new
titles for Microsoft's online service.  Other titles that may
also be offered on the service include "John Madden Football" and
"NHL Hockey" (BOSTON GLOBE, 3/8). ....Power-Bilt, the Louisville
golf club-maker, signed a 5-year deal as title sponsor of the
Hurricane Golf Tour, a southeastern USA mini-circuit which begins
next week (USA TODAY, 3/9)....Besides shooting ads for Prime
Sports-West, the directors of the movie "Hoop Dreams" have been
shooting ads for Fila and Easy Spirit shoes (WALL STREET JOURNAL,
3/9)....David Letterman wore a Breathe Right nasal strip during
one of his skits last night ("Late Night," CBS, 3/8).
....Triple Crown Sports has announced a joint marketing agreement
with Roller Hockey Int'l to promote roller and street hockey,
RHI, and Triple Crown street hockey events nationwide.  The
following companies signed on with the '95-'96 Triple Crown
Street Hockey Festival Series:  Bauer, a division of Nike's
Canstar Sports; Dodger, an Iowa-based manufacturer of athletic
clothing; Easton Sports; and Franklin Sports (Triple Crown).
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