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BROADCAST NEWS: ABC, CBS AND COLLEGE BOWLS; FOX AFFILIATES
Published March 8, 1995
CBS and ABC are making "early pitches" for their potential college football championship games, which begin next January on CBS with the Dial Fiesta Bowl, according to Eric Schmuckler in the current issue of MEDIAWEEK. CBS is said to be asking $500,000 per ad unit, nearly double the top unit price this year -- the Orange Bowl's $275,000. CBS is looking to lure autos, beers and athletic shoes into the Fiesta, as well as the network's regular-season college football package. "Several buyers last week scoffed at the rumored $500,000 asking price for the potential championship game, predicting it would pull a 22 or 23 rating and merited $400,000-per-unit, tops." ABC, which will have the potential national championship game with the '97 Nokia Sugar Bowl, "is floating some three-year packages" including its Rose and Citrus Bowls (MEDIAWEEK, 3/6 issue). FOX AFFILS: Affiliate switches helped Fox during the February sweeps in five of seven markets where New World Communications has stations, according to Jon Lafayette in the current issue of ELECTRONIC MEDIA. New World said its local news-driven program strategy showed gains at nearly all its stations. In the seven New World markets, Fox's prime time ratings rose an average of 14% to a 7.6. Nationally, NBC earned its first February sweeps victory in five years, leading in all key demographics, and "leaving it anxious to take on ABC for the top-ranked network spot next season" (ELECTRONIC MEDIA, 3/6 issue).