SBD/8/Sports Media


     In a special "collector's edition," ADVERTISING AGE devoted
a supplemental issue to fifty years of television advertising.
Among the many rankings and lists were the fifty best ads (which
were not ranked).  A sampling of sports related ads: Nike's Bo
Diddley and Bo Jackson; Coca-Cola's Mean Joe Greene; and Miller
Lite's Bubba Smith.  AD AGE also listed "50 who made a
difference" in TV advertising.  Among the list:  ABC's Roone
Arledge for "MNF" and "Wide World of Sports" etc; A.C. Nielsen
Sr. for his marketing research; Frederick Pierce, the leader of
ABC in the '70s credited with helping "steer" the company in its
early cable ventures -- ESPN and A&E; and Ted Turner for his
superstation and cable work (ADVERTISING AGE, Spring '95).
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Related Topics:

ABC, Coca-Cola, ESPN, Nike, Media, Walt Disney

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