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SBD/8/Sponsorships Advertising Marketing
OSBORNE'S HUSKERS TO BE SPORTING ADIDAS NEXT YEAR
Published March 8, 1995
Adidas announced that it has agreed to a deal with Tom Osborne and the Univ. of Nebraska football program. Financial details of the deal were not made available. Osborne: "We are excited about our association with Adidas. ... What's important to note is that the decision to go with adidas was not an individual one, but instead it was voted on by the Nebraska players themselves" (adidas).