Travelers Championship Gets Record Crowds Travelers Goes Extra Mile For PGA Tour Event USGA Tailors U.S. Open Merch To Locals FedEx Renews PGA Tour Event Deal CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop The Players Sees Ratings Increase Players Championship Doesn't Want Title Sponsor PGA Tour Purses Continue To Grow
SBD/8/Sponsorships Advertising Marketing
Published March 8, 1995
How is the rotisserie baseball business holding up? According to John Benson of Wilton, CT-based Diamond Analytics: "The strike has created our first industry shakeout. Some of the less-established competitors have cut back their products and services, reduced advertising or disappeared" (USA TODAY, 3/8)....Maxfli's "Tee Up and Take Off" promotion with Delta Airlines begins March 15. With the purchase of specially-marked Maxfli golf balls, consumers receive a form which, when accompanied by a payment for processing, can be exchanged for a companion ticket on Delta. Maxfli and Delta will contribute $1 from each entry to the PGA Foundation for Junior Golf (Maxfli).