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SBD/8/Sponsorships Advertising Marketing
Published March 8, 1995
How is the rotisserie baseball business holding up? According to John Benson of Wilton, CT-based Diamond Analytics: "The strike has created our first industry shakeout. Some of the less-established competitors have cut back their products and services, reduced advertising or disappeared" (USA TODAY, 3/8)....Maxfli's "Tee Up and Take Off" promotion with Delta Airlines begins March 15. With the purchase of specially-marked Maxfli golf balls, consumers receive a form which, when accompanied by a payment for processing, can be exchanged for a companion ticket on Delta. Maxfli and Delta will contribute $1 from each entry to the PGA Foundation for Junior Golf (Maxfli).