Golfer Willy Wilcox Signs With DraftKings PGA Tour Working To Enhance Viewing Experience Honda Classic Adds New Legends Club Senior Golf Event Could Move On From Allianz Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Woods' PGA Tour Return Creating Buzz Farmers Insurance's Financial Outlook Brightening CareerBuilder Challenge Eyes Casual Golf Fans PGA Tour's Monahan Touts Sociability As Strength
SBD/8/Sponsorships Advertising Marketing
Published March 8, 1995
How is the rotisserie baseball business holding up? According to John Benson of Wilton, CT-based Diamond Analytics: "The strike has created our first industry shakeout. Some of the less-established competitors have cut back their products and services, reduced advertising or disappeared" (USA TODAY, 3/8)....Maxfli's "Tee Up and Take Off" promotion with Delta Airlines begins March 15. With the purchase of specially-marked Maxfli golf balls, consumers receive a form which, when accompanied by a payment for processing, can be exchanged for a companion ticket on Delta. Maxfli and Delta will contribute $1 from each entry to the PGA Foundation for Junior Golf (Maxfli).