SBD/8/Sponsorships Advertising Marketing


     How is the rotisserie baseball business holding up?
According to John Benson of Wilton, CT-based Diamond Analytics:
"The strike has created our first industry shakeout.  Some of the
less-established competitors have cut back their products and
services, reduced advertising or disappeared" (USA TODAY,
3/8)....Maxfli's "Tee Up and Take Off" promotion with Delta
Airlines begins March 15.  With the purchase of specially-marked
Maxfli golf balls, consumers receive a form which, when
accompanied by a payment for processing, can be exchanged for a
companion ticket on Delta.  Maxfli and Delta will contribute $1
from each entry to the PGA Foundation for Junior Golf (Maxfli).
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