Interest In FedExCup Playoffs Builds Barbasol Title Sponsoring '15 PGA Tour Event App Review: PGA Tour For iPhone PGA Championship Sunday Draws 8.24 Million Viewers PGA Tour's Disciplinary Policy Remains In Place Senior Ryder Cup Reportedly Coming In '15 Barracuda To Title Sponsor Reno Tournament Star Winners Boost Interest In LPGA Humana Challenge Leaving PGA West After '15 Match Play To Feature Round-Robin Format
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SBD/8/Sponsorships Advertising Marketing
Published March 8, 1995
How is the rotisserie baseball business holding up? According to John Benson of Wilton, CT-based Diamond Analytics: "The strike has created our first industry shakeout. Some of the less-established competitors have cut back their products and services, reduced advertising or disappeared" (USA TODAY, 3/8)....Maxfli's "Tee Up and Take Off" promotion with Delta Airlines begins March 15. With the purchase of specially-marked Maxfli golf balls, consumers receive a form which, when accompanied by a payment for processing, can be exchanged for a companion ticket on Delta. Maxfli and Delta will contribute $1 from each entry to the PGA Foundation for Junior Golf (Maxfli).