SBD/8/Sponsorships Advertising Marketing

CRITIC'S CORNER: NFL, NHL AND NBA ALL HELP WITH MOVIES

     A film production crew will use the Cleveland Browns
training facility and Cleveland Stadium for a full-length feature
movie called "End over End."  The movie, scripted by actor Martin
Mull, portrays the story of a star player's final NFL season.
NFL Properties will assist in the script development, NFL player
involvement, plus retail, sponsor and merchandising tie-ins.  The
movie is scheduled to be released this fall (NFL).
     NHL MOVIE ON CBC:  "A front-line cast is ready to face off
for 'Net Worth,' Canadian TV's first drama about pro hockey since
'He Shoots, He Scores,' which aired between 1986 and '88."  The
two-hour CBC movie is about the failed attempt by Ted Lindsay and
four other NHL players, including Gordie Howe, to form an NHL
players' union in the '50s. "Net Worth" is based on a non-fiction
book of the same title by Allison Griffiths and David Cruise
(TORONTO STAR, 3/8).
     AND THE NBA:  TNT's "Inside the NBA" previewed "Forget
Paris," in which Billy Crystal stars as an NBA referee.  Player
cameos include: Reggie Miller, Charles Barkley, David Robinson,
John Starks and Kareem Abdul-Jabbar (TNT, 3/3).
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