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NATIONSBANK LAUNCHES OLYMPIC SPONSORSHIP PROGRAM
Published March 8, 1995
NationsBank announced its Olympic Sponsorship program yesterday that will include more than 50 major sporting events before the '96 Games. Included in the program is a 14-city, 32- game USA Baseball tour, the '96 Men's Marathon Trials & the NationsBank Pan Pacific Swimming Championships. In addition, the bank will raise $500,000 between now and the Games for the NationsBank Hometown Hopefuls program, to supplement funds already provided to athletes through the company's Olympic sponsorship (NationsBank). NationsBank Chair Hugh McColl, on their Olympic budget: "My guess is somewhere between $80 million and $100 million." McColl also said the company would not slow its Olympic efforts: "We will actually accelerate from here. In order for us to get the maximum from our sponsorship, we need to drive it to the finish line" (ATLANTA CONSTITUTION, 3/8). SURFING W/NATIONSBANK: NationsBank also announced yesterday that they've established a permanent residence on the Internet. The bank will make Olympics-based information accessible online. The NationsBank internet World Wide Web address is: http:/wwww.nationsbank.com. (Nationsbank).