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NATIONSBANK LAUNCHES OLYMPIC SPONSORSHIP PROGRAM

     NationsBank announced its Olympic Sponsorship program
yesterday that will include more than 50 major sporting events
before the '96 Games.  Included in the program is a 14-city, 32-
game USA Baseball tour, the '96 Men's Marathon Trials & the
NationsBank Pan Pacific Swimming Championships.  In addition, the
bank will raise $500,000 between now and the Games for the
NationsBank Hometown Hopefuls program,  to supplement funds
already provided to athletes through the company's Olympic
sponsorship (NationsBank).  NationsBank Chair Hugh McColl, on
their Olympic budget:  "My guess is somewhere between $80 million
and $100 million."  McColl also said the company would not slow
its Olympic efforts: "We will actually accelerate from here.  In
order for us to get the maximum from our sponsorship, we need to
drive it to the finish line" (ATLANTA CONSTITUTION, 3/8).
     SURFING W/NATIONSBANK:  NationsBank also announced yesterday
that they've established a permanent residence on the Internet.
The bank will make Olympics-based information accessible online.
The NationsBank internet World Wide Web address is:
http:/wwww.nationsbank.com. (Nationsbank).
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Related Topics:

Bank of America, Olympics

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