Nike Signs Gatlin To Sponsorship Deal Boston '24 Execs Endorse Referendum Over Games Boston Mayor's Backers Mobilize For '24 Boston '24 Looking For Majority Support Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Poll: Public Support For '24 Games Slips Further Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA
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Published March 8, 1995
ACOG officials unveil this week a "slate of new corporate sponsors whose cash and products will go a long way toward closing in" on their $1.6B revenue target. The half-dozen companies include a mix of Olympic veterans, such as Reebok, and unusual newcomers, such as "cosmetic" giant Avon. GM announces tomorrow that it has taken over the official domestic car sponsorship from Chrysler. Because no car company wanted to ante up $40M, the category was split. Mercedes-Benz will be the Official Foreign Car of the Games. Motorola will provide secured telecommunications security that it values at upward of $60M, making them an Olympic Partner ($40M+ contributor). After turning down an offer more than two years ago to be the official apparel and shoe partner, Reebok appears to have signed on as a licensee. The company will roll out a line or two of sneakers adorned with the Olympic rings. Reebok financial commitment is unclear. Nike is the official shoe of the U.S. Track & Field team (Melissa Turner, ATLANTA CONSTITUTION, 3/8).