USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games Iverson Protests Nike Tribute Shoe IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda Nike Terminates Adrian Peterson's Contract Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid
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Published March 8, 1995
ACOG officials unveil this week a "slate of new corporate sponsors whose cash and products will go a long way toward closing in" on their $1.6B revenue target. The half-dozen companies include a mix of Olympic veterans, such as Reebok, and unusual newcomers, such as "cosmetic" giant Avon. GM announces tomorrow that it has taken over the official domestic car sponsorship from Chrysler. Because no car company wanted to ante up $40M, the category was split. Mercedes-Benz will be the Official Foreign Car of the Games. Motorola will provide secured telecommunications security that it values at upward of $60M, making them an Olympic Partner ($40M+ contributor). After turning down an offer more than two years ago to be the official apparel and shoe partner, Reebok appears to have signed on as a licensee. The company will roll out a line or two of sneakers adorned with the Olympic rings. Reebok financial commitment is unclear. Nike is the official shoe of the U.S. Track & Field team (Melissa Turner, ATLANTA CONSTITUTION, 3/8).