LA 2024 Strengthens Olympic Bid Porzingis Expands On Potential Adidas Deal Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? Michigan, Nike Unveil Jumpman Basketball Uniforms LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans Nike's LeBron, Durant Shoes Sales Sagging NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games
MORE FIRMS READY TO JOIN SPONSORS LIST
Published March 8, 1995
ACOG officials unveil this week a "slate of new corporate sponsors whose cash and products will go a long way toward closing in" on their $1.6B revenue target. The half-dozen companies include a mix of Olympic veterans, such as Reebok, and unusual newcomers, such as "cosmetic" giant Avon. GM announces tomorrow that it has taken over the official domestic car sponsorship from Chrysler. Because no car company wanted to ante up $40M, the category was split. Mercedes-Benz will be the Official Foreign Car of the Games. Motorola will provide secured telecommunications security that it values at upward of $60M, making them an Olympic Partner ($40M+ contributor). After turning down an offer more than two years ago to be the official apparel and shoe partner, Reebok appears to have signed on as a licensee. The company will roll out a line or two of sneakers adorned with the Olympic rings. Reebok financial commitment is unclear. Nike is the official shoe of the U.S. Track & Field team (Melissa Turner, ATLANTA CONSTITUTION, 3/8).