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MORE FIRMS READY TO JOIN SPONSORS LIST

     ACOG officials unveil this week a "slate of new corporate
sponsors whose cash and products will go a long way toward
closing in" on their $1.6B revenue target.  The half-dozen
companies include a mix of Olympic veterans, such as Reebok, and
unusual newcomers, such as "cosmetic" giant Avon.  GM announces
tomorrow that it has taken over the official domestic car
sponsorship from Chrysler.  Because no car company wanted to ante
up $40M, the category was split.  Mercedes-Benz will be the
Official Foreign Car of the Games.  Motorola will provide secured
telecommunications security that it values at upward of $60M,
making them an Olympic Partner ($40M+ contributor).  After
turning down an offer more than two years ago to be the official
apparel and shoe partner, Reebok appears to have signed on as a
licensee.  The company will roll out a line or two of sneakers
adorned with the Olympic rings.  Reebok financial commitment is
unclear.  Nike is the official shoe of the U.S. Track & Field
team (Melissa Turner, ATLANTA CONSTITUTION, 3/8).
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