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  • MORE FIRMS READY TO JOIN SPONSORS LIST

         ACOG officials unveil this week a "slate of new corporate
    sponsors whose cash and products will go a long way toward
    closing in" on their $1.6B revenue target.  The half-dozen
    companies include a mix of Olympic veterans, such as Reebok, and
    unusual newcomers, such as "cosmetic" giant Avon.  GM announces
    tomorrow that it has taken over the official domestic car
    sponsorship from Chrysler.  Because no car company wanted to ante
    up $40M, the category was split.  Mercedes-Benz will be the
    Official Foreign Car of the Games.  Motorola will provide secured
    telecommunications security that it values at upward of $60M,
    making them an Olympic Partner ($40M+ contributor).  After
    turning down an offer more than two years ago to be the official
    apparel and shoe partner, Reebok appears to have signed on as a
    licensee.  The company will roll out a line or two of sneakers
    adorned with the Olympic rings.  Reebok financial commitment is
    unclear.  Nike is the official shoe of the U.S. Track & Field
    team (Melissa Turner, ATLANTA CONSTITUTION, 3/8).
    

    Print | Tags: DaimlerChrysler, Motorola, Nike, Olympics, Reebok
  • NATIONSBANK LAUNCHES OLYMPIC SPONSORSHIP PROGRAM

         NationsBank announced its Olympic Sponsorship program
    yesterday that will include more than 50 major sporting events
    before the '96 Games.  Included in the program is a 14-city, 32-
    game USA Baseball tour, the '96 Men's Marathon Trials & the
    NationsBank Pan Pacific Swimming Championships.  In addition, the
    bank will raise $500,000 between now and the Games for the
    NationsBank Hometown Hopefuls program,  to supplement funds
    already provided to athletes through the company's Olympic
    sponsorship (NationsBank).  NationsBank Chair Hugh McColl, on
    their Olympic budget:  "My guess is somewhere between $80 million
    and $100 million."  McColl also said the company would not slow
    its Olympic efforts: "We will actually accelerate from here.  In
    order for us to get the maximum from our sponsorship, we need to
    drive it to the finish line" (ATLANTA CONSTITUTION, 3/8).
         SURFING W/NATIONSBANK:  NationsBank also announced yesterday
    that they've established a permanent residence on the Internet.
    The bank will make Olympics-based information accessible online.
    The NationsBank internet World Wide Web address is:
    http:/wwww.nationsbank.com. (Nationsbank).
    

    Print | Tags: Bank of America, Olympics
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