SBD/7/Sports Media


     TNT's "Inside the NBA," which follows TNT's NBA games on
Friday nights, will undergo a format change including the
introduction of Tim Brando as the new host.  "Inside the NBA"
will air eight more times this year.  Turner Sports VP/Exec
Producer Mike Pearl:  "We're looking forward to developing
'Inside the NBA' into an issue-oriented, interactive,
informational show that gives all NBA fans something they want
along with something they didn't know."  The show's new format
debuted last Friday (TNT Sports).... Prime Sports-West has hired
Brownstone Productions and "Hoop Dreams" filmmakers Steve James
and Peter Gilbert for the regional sports network's new brand TV
ads.  The ads will feature the Kings' Wayne Gretzky and the
Lakers' Nick Van Exel in separate spots under the theme, "I Play
for Prime Sports" (Prime Sports-West)....In New York, Richard
Sandomir criticizes Showtime's decision to re-broadcast the
Gerald McClellan-Nigel Benn fight, after which McClellan
collapsed in the ring and slipped into a coma: "Was it necessary
to replay it for morbid fascination?" (N.Y. TIMES, 3/7)....Fox
Sports reveals its NHL plans today.  The network will name Mike
Emrick and John Davidson as No. 1 announcing team for five
regular-season games.  Among other announcers:  Ken Albert, Sean
McDonough and Denis Potvin and a blend of the Blackhawks and Red
Wings local announcing teams.  Fox has sold 70% of its NHL
advertising, according to Fox sales exec Jon Nesvig (Rudy
Martzke, USA TODAY, 3/7)....The A's and SportsChannel present the
premiere of "A's Baseball '95:  The Tradition continues."  This
half hour special will feature interviews with A's President & GM
Sandy Alderson as well as a "trip down memory lane" with A's
Owner Walter Haas Jr.  The program will also feature the upgrades
that have been made to the Oakland Coliseum (Athletics).
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