SBD/7/Sports Media

FIFA TO EXPERIMENT WITH TIME-OUTS ALLOWING FOR MORE TV ADS

     An planned experiment by FIFA to use time-outs may give TV
companies the ability to employ "up to five commercial breaks
during matches," according to the London DAILY TELEGRAPH.  FIFA
will test the proposal on time-outs within the next 12 months,
either during the under-17 tournament, the under-20
championships, or even the 1996 Olympics in Atlanta.  However,
"reservations remain" that coaches could use a time-out to "alter
the flow of a game at a critical moment" (John Ley, London DAILY
TELEGRAPH, 3/6).  In Hartford, Jerry Tracker notes that the NCAA
uses such a rule for televised matches and Brazil's pro league is
experimenting with it during this season.  "Soccer purists can
probably live with this alteration, but the old game really
doesn't need it" (HARTFORD COURANT, 3/7).
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