NBA Kings Beef Up Their Front Office NBA Regular-Season Viewership Down 6% Simms Lands On CBS' NFL Pregame Show CBS Names Rikhoff Top NFL Game Producer NCAA Awards N.C. Championship Events Again Pistons' Season Tickets Sales Strong For New Arena ESPN/ABC, TNT See NBA Playoffs Ratings Gains NBA Gets Third Straight Attendance Record Magic Fire GM Rob Hennigan After Five Years Pacers Owner Herb Simon Discusses Team, League
Upcoming Conferences and Events
May 31 - Jun 1
SBD/7/Sponsorships Advertising Marketing
Published March 7, 1995
With reports that baseball card collecting is on the down side, Upper Deck is "trying to hold the interest" with Michael Jordan cards, special autographed Roger Clemens oversized cards, and smaller productions of '95 card sets (RICHMOND TIMES- DISPATCH, 3/6)....Coca-Cola announced that it had "further broadened" its agency roster by naming W.B. Doner & Co. to handle special projects for Coca-Cola USA (N.Y. TIMES, 3/7). Coca-Cola also named Bullets forward Chris Webber a regional spokesperson. Webber and Coca-Cola will begin a scholarship fund for local students (WASHINGTON POST, 3/7)....In what was billed as the first pay-per-view sports event on the Internet, "a global web of computer networks reaching about 20 million users worldwide could pay $10 to tap into live coverage of the Houston Rodeo and Livestock Show Friday." The event used the feed for cable and satellite PPV TV to allow online users to watch (Michael Hiestand, USA TODAY, 3/7)....The U.S. Army is launching its first new ad campaign in five years with TV spots produced by Young & Rubicam. The ads began running last week on NBA telecasts and will be seen on MTV and during the NCAA tournament on CBS (N.Y. TIMES, 3/7).