SBD/7/Sponsorships Advertising Marketing


     With reports that baseball card collecting is on the down
side, Upper Deck is "trying to hold the interest" with Michael
Jordan cards, special autographed Roger Clemens oversized cards,
and smaller productions of '95 card sets (RICHMOND TIMES-
DISPATCH, 3/6)....Coca-Cola announced that it had "further
broadened" its agency roster by naming W.B. Doner & Co. to handle
special projects for Coca-Cola USA (N.Y. TIMES, 3/7).  Coca-Cola
also named Bullets forward Chris Webber a regional spokesperson.
Webber and Coca-Cola will begin a scholarship fund for local
students (WASHINGTON POST, 3/7)....In what was billed as the
first pay-per-view sports event on the Internet, "a global web of
computer networks reaching about 20 million users worldwide could
pay $10 to tap into live coverage of the Houston Rodeo and
Livestock Show Friday."  The event used the feed for cable and
satellite PPV TV to allow online users to watch (Michael
Hiestand, USA TODAY, 3/7)....The U.S. Army is launching its first
new ad campaign in five years with TV spots produced by Young &
Rubicam.  The ads began running last week on NBA telecasts and
will be seen on MTV and during the NCAA tournament on CBS (N.Y.
TIMES, 3/7).
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Related Topics:

CBS, Coca-Cola, NBA, NCAA, Upper Deck, Viacom

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