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SBD/7/Sponsorships Advertising Marketing
Published March 7, 1995
With reports that baseball card collecting is on the down side, Upper Deck is "trying to hold the interest" with Michael Jordan cards, special autographed Roger Clemens oversized cards, and smaller productions of '95 card sets (RICHMOND TIMES- DISPATCH, 3/6)....Coca-Cola announced that it had "further broadened" its agency roster by naming W.B. Doner & Co. to handle special projects for Coca-Cola USA (N.Y. TIMES, 3/7). Coca-Cola also named Bullets forward Chris Webber a regional spokesperson. Webber and Coca-Cola will begin a scholarship fund for local students (WASHINGTON POST, 3/7)....In what was billed as the first pay-per-view sports event on the Internet, "a global web of computer networks reaching about 20 million users worldwide could pay $10 to tap into live coverage of the Houston Rodeo and Livestock Show Friday." The event used the feed for cable and satellite PPV TV to allow online users to watch (Michael Hiestand, USA TODAY, 3/7)....The U.S. Army is launching its first new ad campaign in five years with TV spots produced by Young & Rubicam. The ads began running last week on NBA telecasts and will be seen on MTV and during the NCAA tournament on CBS (N.Y. TIMES, 3/7).