Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
Published March 6, 1995
Turner Broadcasting announced that Lawrence Taylor who is scheduled to wrestle in Wrestlemania XI for the WWF, will not return next season. The WWF is a rival of Turner's WCW wrestling series, but a Turner spokesperson said the timing of the announcement of LT's departure was "coincidental" (PHILADELPHIA INQUIRER, 3/5)....Douglas Broadcasting has created Los Angeles' lone sports talk radio station at 107.1 FM. Programs will consist of local and syndicated fare (DAILY VARIETY, 3/6 issue)....In Boston, Jack Craig predicts the signing of Dave Meggett by the Patriots will help sell advertising for the exhibition broadcasts and boost radio sales at the Patriot's new flagship station, WBCN-FM, which has "sharply" increased ad rates (BOSTON GLOBE, 3/5).... Telemundo, the Spanish-language TV network based in Dade Co., FL, has been awarded the U.S. broadcasting rights to the Pan American Games and plans to begin broadcasting more than 50 hours of prime-time coverage March 10. Telemundo beat out rival Univision (MIAMI HERALD, 3/4)....AP named its best daily and Sunday sports sections for '94. Twelve papers were named in both the top 10 for Sunday and top 20 for daily sections: Baltimore Sun, Boston Globe, Chicago Sun-Times, Dallas Morning News, Houston Chronicle, L.A. Times, Miami Herald, N.Y. Times, Newsday, Orange County Register, St. Paul Pioneer Press, Washington Post (AP, 3/3). ON-LINE NEWS: The CFL Toronto Argonauts have gone on-line with SportsNet, a Canadian online sports service (Argonauts)....Golf Digest will begin testing its on-line site on March 8 with participation by eight advertisers including Cadillac, Adidas and several golf clothing and equipment makers. The service, available via Unet Corp., New York, is being tested at several rates, ranging from $6.95 to $14.95 a month (AD AGE, 3/6 issue).