SBD/6/Sports Media


     Turner Broadcasting announced that Lawrence Taylor who is
scheduled to wrestle in Wrestlemania XI for the WWF, will not
return next season.  The WWF is a rival of Turner's WCW wrestling
series, but a Turner spokesperson said the timing of the
announcement of LT's departure was "coincidental" (PHILADELPHIA
INQUIRER, 3/5)....Douglas Broadcasting has created Los Angeles'
lone sports talk radio station at 107.1 FM.  Programs will
consist of local and syndicated fare (DAILY VARIETY, 3/6
issue)....In Boston, Jack Craig predicts the signing of Dave
Meggett by the Patriots will help sell advertising for the
exhibition broadcasts and boost radio sales at the Patriot's new
flagship station, WBCN-FM, which has "sharply" increased ad rates
(BOSTON GLOBE, 3/5).... Telemundo, the Spanish-language TV
network based in Dade Co., FL, has been awarded the U.S.
broadcasting rights to the Pan American Games and plans to begin
broadcasting more than 50 hours of prime-time coverage March 10.
Telemundo beat out rival Univision (MIAMI HERALD, 3/4)....AP
named its best daily and Sunday sports sections for '94.  Twelve
papers were named in both the top 10 for Sunday and top 20 for
daily sections:  Baltimore Sun, Boston Globe, Chicago Sun-Times,
Dallas Morning News, Houston Chronicle, L.A. Times, Miami Herald,
N.Y. Times, Newsday, Orange County Register, St. Paul Pioneer
Press, Washington Post (AP, 3/3).
     ON-LINE NEWS: The CFL Toronto Argonauts have gone on-line
with SportsNet, a Canadian online sports service
(Argonauts)....Golf Digest will begin testing its on-line site on
March 8 with participation by eight advertisers including
Cadillac, Adidas and several golf clothing and equipment makers.
The service, available via Unet Corp., New York, is being tested
at several rates, ranging from $6.95 to $14.95 a month (AD AGE,
3/6 issue).
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