SBD/6/Sports Industrialists

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         JERRY CIFARELLI was appointed President and CEO of Dorna
    USA. Cifarrelli will oversee all operations and structure of
    Dorna USA and report to the Board of Directors of the parent
    company in Madrid.  He will also continue to direct all U.S.
    sales efforts for Ad Time (Dorna USA)....At Palace Sports and
    Entertainment in Auburn Hills, GREGORY MYFORD was named Dir of
    Sports Event Marketing and CRAIG ALLEN was named Dir of Event
    Sponsorships (The Palace).... Boston's WSBK-TV GM DAN BERKERY
    will leave to become Exec/VP of Revenue Development at New World
    Communciations, WSBK's former owner.  Berkery's exit coincides
    with WSBK's purchase by Viacom's Paramount TV unit.  Berkery:
    "It's a new position where I marry the skills and experience I
    have in sports with Fox's expansion into sports."  STUART TAUBER
    will be WSBK's new GM (BOSTON GLOBE, 3/4)...JACK DRURY was named
    President of the Madison Sports and Entertainment Group.  Drury
    was marketing exec of the publicly held sports and entertainment
    conglomerate.  The company also announced a relocation of HQs
    from New York to Ft. Lauderdale (MSE).

    Print | Tags: People and Pop Culture, Viacom

         LARRY BIRD addressed SHAQUILLE O'NEAL's unwillingness to
    become an ambassador for the NBA:  "You can talk about other
    players all you want, but Shaq is the league.  He puts his
    reputation on the line every minute of every day.  As long as
    Shaq's doing the job on the court, he doesn't need to do any of
    that (serving as league spokesman)" (ORLANDO SENTINEL,
    3/4)....Broncos Owner PAT BOWLEN was hospitalized over the
    weekend with a bruised heart from a skiing accident in the Vail
    area (Mult., 3/5)....The U.S. is expected to file a formal
    extradition request within two months for former NHLPA head ALAN
    EAGLESON to face racketeering, fraud, and embezzlement charges in
    Boston (TORONTO STAR, 3/4).

    Print | Tags: Denver Broncos, NBA, People and Pop Culture
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