SBD/6/Sports IndustrialistsPrint All
JERRY CIFARELLI was appointed President and CEO of Dorna USA. Cifarrelli will oversee all operations and structure of Dorna USA and report to the Board of Directors of the parent company in Madrid. He will also continue to direct all U.S. sales efforts for Ad Time (Dorna USA)....At Palace Sports and Entertainment in Auburn Hills, GREGORY MYFORD was named Dir of Sports Event Marketing and CRAIG ALLEN was named Dir of Event Sponsorships (The Palace).... Boston's WSBK-TV GM DAN BERKERY will leave to become Exec/VP of Revenue Development at New World Communciations, WSBK's former owner. Berkery's exit coincides with WSBK's purchase by Viacom's Paramount TV unit. Berkery: "It's a new position where I marry the skills and experience I have in sports with Fox's expansion into sports." STUART TAUBER will be WSBK's new GM (BOSTON GLOBE, 3/4)...JACK DRURY was named President of the Madison Sports and Entertainment Group. Drury was marketing exec of the publicly held sports and entertainment conglomerate. The company also announced a relocation of HQs from New York to Ft. Lauderdale (MSE).
LARRY BIRD addressed SHAQUILLE O'NEAL's unwillingness to become an ambassador for the NBA: "You can talk about other players all you want, but Shaq is the league. He puts his reputation on the line every minute of every day. As long as Shaq's doing the job on the court, he doesn't need to do any of that (serving as league spokesman)" (ORLANDO SENTINEL, 3/4)....Broncos Owner PAT BOWLEN was hospitalized over the weekend with a bruised heart from a skiing accident in the Vail area (Mult., 3/5)....The U.S. is expected to file a formal extradition request within two months for former NHLPA head ALAN EAGLESON to face racketeering, fraud, and embezzlement charges in Boston (TORONTO STAR, 3/4).