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WHO'S HOLDING THE HOT HAND?
Published March 6, 1995
New York-based Hot Wear, makers of Hot Hand -- a basketball glove that supposedly helps ball handling -- is trying to push the NBA to allow its players to wear the glove. Hot Wear has signed with Puerto Rico's basketball governing body, and the company is working on the Pan American Basketball Confederation. If teams wear the Hot Hand during the '96 Olympics, Hot Wear President Mark Mirken hopes the NBA and NCAA will allow players to wear the glove during games which in turn will boost sales. Hot Hand has an NBA license and produces gloves with NBA team colors and logos, but as BUSINESS WEEK's Carl Desens notes, the company could lose its license if sales do not bring the NBA enough royalties (BUSINESS WEEK, 3/13 issue).