SBD/6/Sponsorships Advertising Marketing

WHO'S HOLDING THE HOT HAND?

     New York-based Hot Wear, makers of Hot Hand -- a basketball
glove that supposedly helps ball handling -- is trying to push
the NBA to allow its players to wear the glove.  Hot Wear has
signed with Puerto Rico's basketball governing body, and the
company is working on the Pan American Basketball Confederation.
If teams wear the Hot Hand during the '96 Olympics, Hot Wear
President Mark Mirken hopes the NBA and NCAA will allow players
to wear the glove during games which in turn will boost sales.
Hot Hand has an NBA license and produces gloves with NBA team
colors and logos, but as BUSINESS WEEK's Carl Desens notes, the
company could lose its license if sales do not bring the NBA
enough royalties (BUSINESS WEEK, 3/13 issue).
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Related Topics:

NBA, NCAA

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