Sources: NBA Likely To Start Season As Part Of CBA Kerr Admits To Using Marijuana For Pain Relief 76ers Postpone Game Due To Moisture On Court Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option New NBA CBA Could Come In Near Future Kings Take Dynamic Pricing To Next Level Wilson Would Want Ownership In Seattle NBA Team Mavs Made Trump Hotel Decision Months Ago Leonsis Remains Hopeful About Wizards
SBD/6/Sponsorships Advertising Marketing
Published March 6, 1995
The Grizzlies ad account is in play following the expiration of a six-month contract with Vancouver's Vrlak & Company. The Grizzlies' parent company, Northwest Entertainment Group, wants two different agencies to handle the NBA team and the Canucks. Given the choice, Vrlak picked the Canucks. Vrlak also remains the agency for GM Place (MARKETING MAGAZINE, 2/27 issue)....While recent reports have noted the effect animal-rights groups were having on sponsorships, Beth Bragg of MCCLATCHY NEWS reports that with the help of small local sponsorships, the Iditarod is only $165,000 shy of making up for the loss of the big-time sponsors like Timberland, Chrysler and ABC (McCLATCHY NEWS, 3/3)....Atlanta's advertising agencies in '94 topped the $2B mark in billings for the first time, making it the U.S.'s No. 9 advertising center. The Top 8: New York, Chicago, L.A., Detroit, San Francisco, Dallas, Minneapolis and Boston. Several big Atlanta companies now use local agencies: BellSouth, Delta, Wachovia, Coca-Cola, Georgia-Pacific, TBS and Holiday Inn (ATLANTA CONSTITUTION, 3/4).