Excel Sports Reps Six First-Round Picks NBA Draft Overnight Lowest Since '12 76ers Excited For Ben Simmons NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Bleacher Report Creates Pop-Up Shop Knicks' Jackson Makes Splash With Rose Trade Cavs Gear Selling At Record Pace NBA Partners Again Activating Around Draft Hornets Contribute $500K To Literacy Programs
SBD/6/Sponsorships Advertising Marketing
Published March 6, 1995
The Grizzlies ad account is in play following the expiration of a six-month contract with Vancouver's Vrlak & Company. The Grizzlies' parent company, Northwest Entertainment Group, wants two different agencies to handle the NBA team and the Canucks. Given the choice, Vrlak picked the Canucks. Vrlak also remains the agency for GM Place (MARKETING MAGAZINE, 2/27 issue)....While recent reports have noted the effect animal-rights groups were having on sponsorships, Beth Bragg of MCCLATCHY NEWS reports that with the help of small local sponsorships, the Iditarod is only $165,000 shy of making up for the loss of the big-time sponsors like Timberland, Chrysler and ABC (McCLATCHY NEWS, 3/3)....Atlanta's advertising agencies in '94 topped the $2B mark in billings for the first time, making it the U.S.'s No. 9 advertising center. The Top 8: New York, Chicago, L.A., Detroit, San Francisco, Dallas, Minneapolis and Boston. Several big Atlanta companies now use local agencies: BellSouth, Delta, Wachovia, Coca-Cola, Georgia-Pacific, TBS and Holiday Inn (ATLANTA CONSTITUTION, 3/4).