Disney, NASCAR To Promote "Cars 3" Canucks Owners Interested In CFL B.C. Lions Lakers Adjusting To Life Under Magic Regime Buss' Decision To Fire Her Brother Hits Home PR Experts Talk Handling Of Dolan-Oakley Crisis Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Turner Sports Selling Single-Sponsor Ad Breaks Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied
SBD/6/Sponsorships Advertising Marketing
Published March 6, 1995
The Grizzlies ad account is in play following the expiration of a six-month contract with Vancouver's Vrlak & Company. The Grizzlies' parent company, Northwest Entertainment Group, wants two different agencies to handle the NBA team and the Canucks. Given the choice, Vrlak picked the Canucks. Vrlak also remains the agency for GM Place (MARKETING MAGAZINE, 2/27 issue)....While recent reports have noted the effect animal-rights groups were having on sponsorships, Beth Bragg of MCCLATCHY NEWS reports that with the help of small local sponsorships, the Iditarod is only $165,000 shy of making up for the loss of the big-time sponsors like Timberland, Chrysler and ABC (McCLATCHY NEWS, 3/3)....Atlanta's advertising agencies in '94 topped the $2B mark in billings for the first time, making it the U.S.'s No. 9 advertising center. The Top 8: New York, Chicago, L.A., Detroit, San Francisco, Dallas, Minneapolis and Boston. Several big Atlanta companies now use local agencies: BellSouth, Delta, Wachovia, Coca-Cola, Georgia-Pacific, TBS and Holiday Inn (ATLANTA CONSTITUTION, 3/4).