Turner Sports Promotes Tina Shah To Senior VP LeBron "Would Love" To Own NBA Franchise New Orleans Officially Hosting '17 NBA ASG NBA Teams Talking Jersey Deal With Emirates Pacers Unveil Plans For Luxury Entertainment Area Sportradar, Second Spectrum Close To NBA Deal? Analysts Pleased With Disney-BAM Tech Deal Disney Completes $1B Deal For Stake In BAM Tech Gores Talks Potentially Moving Pistons Downtown Carmelo Won't Use Olympics For Social Statement
SBD/6/Sponsorships Advertising Marketing
Published March 6, 1995
The Grizzlies ad account is in play following the expiration of a six-month contract with Vancouver's Vrlak & Company. The Grizzlies' parent company, Northwest Entertainment Group, wants two different agencies to handle the NBA team and the Canucks. Given the choice, Vrlak picked the Canucks. Vrlak also remains the agency for GM Place (MARKETING MAGAZINE, 2/27 issue)....While recent reports have noted the effect animal-rights groups were having on sponsorships, Beth Bragg of MCCLATCHY NEWS reports that with the help of small local sponsorships, the Iditarod is only $165,000 shy of making up for the loss of the big-time sponsors like Timberland, Chrysler and ABC (McCLATCHY NEWS, 3/3)....Atlanta's advertising agencies in '94 topped the $2B mark in billings for the first time, making it the U.S.'s No. 9 advertising center. The Top 8: New York, Chicago, L.A., Detroit, San Francisco, Dallas, Minneapolis and Boston. Several big Atlanta companies now use local agencies: BellSouth, Delta, Wachovia, Coca-Cola, Georgia-Pacific, TBS and Holiday Inn (ATLANTA CONSTITUTION, 3/4).