SBD/6/Sponsorships Advertising Marketing

LEVINSON RECRUITS OLD MTV COLLEAGUE AS NFLP MARKETING CHIEF

     NFL Properties President Sara Levinson "has called her first
big play after six months on the job," writes Terry Lefton of
BRANDWEEK on the hiring of Howard Handler as VP/Marketing for
NFLP.  Handler, like Levinson, comes from MTV.  Handler's charge
will be to "better analyze and quantify the league's diverse fan
base and produce more integrated marketing programs."  Despite
the fact that her first major hire came from her former employer
and that Handler will be the youngest VP at NFLP, Levinson
"continued to reject the notion that she was 'MTV-izing' the
league."  Levinson:  "It's not about that MTV demographic group.
It's about identifying an audience and targeting them"
(BRANDWEEK, 3/6 issue).
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