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LEVINSON RECRUITS OLD MTV COLLEAGUE AS NFLP MARKETING CHIEF
Published March 6, 1995
NFL Properties President Sara Levinson "has called her first big play after six months on the job," writes Terry Lefton of BRANDWEEK on the hiring of Howard Handler as VP/Marketing for NFLP. Handler, like Levinson, comes from MTV. Handler's charge will be to "better analyze and quantify the league's diverse fan base and produce more integrated marketing programs." Despite the fact that her first major hire came from her former employer and that Handler will be the youngest VP at NFLP, Levinson "continued to reject the notion that she was 'MTV-izing' the league." Levinson: "It's not about that MTV demographic group. It's about identifying an audience and targeting them" (BRANDWEEK, 3/6 issue).